A small business regularly sends e-mails with attachments to potential customers, existing clients, and colleagues, with no way to tell whether that attachment is ever viewed. What if there were a way to track what happens to your attachment after it leaves your mailbox?
Tout App provides templates and tools to put businesses in charge of their daily e-mails. The app has been designed to match today’s newsfeed-oriented environment, providing real-time tracking of e-mail reporting in a live feed.
“Tout is an e-mail management and analytics company,” TK Kader, founder of Tout, says in a video on the company’s website. “We help you take the stuff that you write over and over in your e-mails and help you template them, so you can focus your time on the unique parts of your e-mail.”
Once a team member has a template in place, that template can then be shared with other staff. This will ensure customers receive consistent messages from everyone in your company. By creating groups within the app, businesses can move customers into groups that make sense to them. Your business, for instance, could set up a group of customers who need follow-up a month, four months, or a year down the road.
Because ToutApp interacts with Salesforce, users can super-charge their work in the popular customer management solution. While viewing a lead or contact in Salesforce, users can view e-mail activity there. ToutApp also interacts with Google and Outlook–a big bonus for .
For each e-mail sent, users will be able to receive detailed reports of what recipients do. Senders will be able to see which links in the e-mail received clicks and which pages of documents or presentations are viewed by each recipient. At that point, businesses can use the data to regroup and determine the direction of future marketing strategies.
Another bonus to ToutApp is its interactivity with your contacts list. At a glance, your sales team can determine which clients are currently interacting regularly with your staff and which have been inactive for a while. You’ll also be able to easily follow social media updates for clients and colleagues.
While you can do many of the things listed above currently using your e-mail client, social media sites, and Salesforce, Tout brings it all together in one place, saving time. The free plan includes five free e-mails per day, which will likely be impossible for most businesses–but the site does provide a free 14-day trial to let businesses determine the exact plan they need. More robust plans begin at $30 a month and include template sharing and collaboration, 50-person groups, and contact management functions. To have team analytics and 250-person groups, you’ll have to upgrade to the small business plan, which costs $250 per month for up to ten people.
As Tout points out in videos on its site, social media has changed the way people interact, yet e-mail has remained the same. Today’s e-mail solutions should work to keep up, and ToutApp is one of the apps that does just that!
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