If you’ve ever published advertising on a website or app through an ad network, you probably already know how frustrating it is to gain any revenue. It always seems like everyone else is beating you to it. You always hear about someone else having success with the method. Why don’t you?
Here’s the thing: People are already used to ads. TechCrunch did a report a few years ago about a survey that showed that 63 percent of Internet users ignore banner advertising. That’s an impressive number. That’s more than half of your bandwidth, not counting all of the people who are blocking your ads. This figure is higher than the figures for TV and radio advertising. Even more disappointing is the figure for mobile advertising: 86%.
How do we make sure that we don’t fall into that statistic? If you hear about a company that’s having success with advertising, your first reaction should be to analyze where it places its ads and what kinds of ads it’s showing. For best results, analyze a company within your industry or niche. If you want someone to do the work for you, use a service such as WhatRunsWhere. Here’s a full video demonstration of what they do for you:
This service basically does everything we just discussed in a streamlined fashion that saves you a lot of time spying over your neighbor’s fence. By compiling data from what works best with others, you can keep up with trends that users follow. Products are constantly changing and the market is getting more competitive. You need to arm yourself with the tools to make sure that you can keep your head above the water by at least catching up to the innovative advertising methods your competitors use.
WhatRunsWhere now also includes mobile app advertising analysis in its services, which makes the deal sweeter. Mobile app advertising is suffering the most. It’s time you get the trickle of revenue you need to better improve your content and services.