My colleague Stephanie Faris recently wrote an informative article on webcasting options available for small businesses today. Whether it’s live streaming or on-demand videos, webcasting is being used by companies of different sizes for creating impact in meetings and events. Depending on the nature of business, webcasts can be used to promote products and service, conduct Q&A sessions, impart training, host meetings and make announcements.
In related news, TalkPoint, a leading provider of global communications technology, has released this interesting infographic on a survey done across a section of their customers on benefits to businesses from webcasting. Check out the infographic below:
Webcasting Benefits for Small Businesses
Larger audience: More than 90% of the businesses reported an increase in their ability to reach out to larger audiences. As for why attendees prefer webcasting to in-person events; well this is a no brainer really. Majority said they could attend webcasts from any location; they could avoid travel; and some even cited the reason ‘I can sleep in my own bed’. 27% of the businesses experienced an increase of 20% in their audience via webcasting.
Reduced costs: Webcasting enables businesses with limited budgets to reach out to their target segment like no other medium can. Nearly 60% of the respondents said that webcasts helped reduce expenses associated with in-person meetings such as travel, hotel, venue, meals etc. Of that group 19% of the businesses were able to reduce their business travel costs by as much as 30%. Incidentally, costs associated with satellite radio subscriptions and CDs can also prove to be more than webcasting sessions.
Higher revenue: Webcasts reduce the time taken to do business. For instance they make it easier for businesses to communicate changes to their teams and improve employee productivity. Webcasts can be used to communicate with client on new products and services, thereby reducing the lead generation time. 16% of the respondents from the survey were able to attribute use of webcasts to increased revenue.
Content is King: Webcasting offers businesses the opportunity to be as creative as possible via various presentation methodologies and multi-media. The biggest deciding factor in registering for a webcasting event was content (82.8%), followed by the speaker (5.4%). Most attended events included best practice sharing, corporate town-hall and professional meetings.
Majority of attendees continue to view webcasts on their desktop or laptop computer, with only about 15% viewing on smartphones and tablets.
Ensuring success of your webinar
Enough said about the power of webinars; but how do you ensure that your business webinars are a success? Here are a few useful tips.
Promote the event: As per the TalkPoint survey, more than 80% of the respondents felt the best way to engage viewers in webcasts is to promote the content and speakers (88%) and offer credit certification (19%). Ensuring targeted communication both before and after the webcasting event will enhance the impact of the webcast message.
Be well prepared: The biggest and the most avoidable faux pas during webcasts are microphone not turned on, presenters not realizing when the camera is focused on them, poor lighting, too much background noise and typos.
Avoid these pet peeves: Having the right infrastructural support to deliver an impactful webcast is half the battle. The webcast being too long, content being irrelevant and the presenter failing to engage the audience is likely to make the focus of the webcast audience wander. Engaging your audience via interactive Q&A discussions, enabling online feedback via social media applications and presenting content that is in sync with the webcast objective will help make your webcast event a success.
While webinars are a great tool for smaller businesses to reach out to their client base, they can also be a great way to impart training as a company grows. Webcasting software has been used effectively in numerous industries such as healthcare, educational training, retail, non-profit and government, retail and finance. If you are a frequent webcast user, we’d love to hear from you on which webcasting service you found to be the most effective and how has it benefited your business.