CrushPath Provides Sales Pitch Platform For SMBs

Matt Knapp has a unique product to sell. As vice president of key accounts for FACTS Management, he is tasked with regularly speaking to schools about the company’s tuition management programs. In addition, Knapp and his colleagues travel around to industry conferences, explaining to others in the education industry how FACTS Management can help K-12 private schools set up and easily manage¬† tuition payment plans

The company needed a solution that allowed them to summarize, in true elevator-pitch style, how their business model works. FACTS Management also wanted an interface that would allow them to easily communicate with customers.

Enter Crushpath. In just nine months, the company has grown to a customer base of more than 8,000, including FACTS Management. Through Crushpath, Knapp set up a short and concise, yet visually-appealing, site to reach out to potential customers. The page breaks down what FACTS Management offers, complete with easy ways to get in touch and quick facts about the company – like the fact that more than 1.5 million families and 6,000 schools use FACTS’ services.

Knapp also utilizes Crushpath to demonstrate the product in sales pitch meetings and at professional conferences. The simple summation of what a business does is ideal for demos to potential clients, Knapp has found. The site is the ideal combination of some of today’s best marketing tools.

“It’s like LinkedIn and Powerpoint had a baby,” Knapp enthuses on Crushpath’s website.

Businesses aren’t the only users of Crushpath. CEO Sam Lawrence has found that workers are also using the site as a great place to launch a product or service. Whether those individual entrepreneurs are self-employed or working for a company, Crushpath users are finding it’s a unique way to promote a product away from the typical business constraints.

According to Lawrence, professionals from big-name companies like State Farm, Cox Communications, and ADP are using Crushpath to reach out to customers. Traditional marketing methods are now seen as outdated, leading many businesses to find new ways to market that match today’s Internet-based world. Showcasing a business’s offerings on a tablet, utilizing a Crushpath pitch page, shows a business is far more modern than if that same business handed out a brochure.

Currently, Crushpath is offering a special to new members. For only $9 per month for the first year, businesses have access to unlimited pitch sites. If your business needs pitch pages for more than five team members, a company license is available. This gives businesses access to unlimited pitch sites, templates to help you create pitches, and analytics to allow you to view the results of all of your employees’ pitch pages in one place. With a 14-day free trial, you’ll be able to try the service out to see if it works for your company.

To learn more about Crushpath, visit

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Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

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