Have a business and/or technology event coming up in the New York City area that you’d like us to add to our weekly post? If so, email us at eve...@smallbiztechnology.com.
April 12, 2013, – 9:00 AM to 5:30 PM, Museum of Jewish Heritage, 36 Battery Place, New York
Our conferences offer a diverse program of speakers with backgrounds in art, technology, design, marketing, and media, creating an environment where disparate ideas can come together in new ways to fuel work that changes the world for the better. We set an agenda that allows participants to meet and discuss with one another, together sharing and building upon the ideas brought forth from the stage.
April 16, 2013 , 10:00 AM – 2:00 PM, Science, Industry and Business Library (SIBL), 188 Madison Avenue Between East 34th and East 35th Streets, New York, NY 10016
Developing and implementing an effective marketing strategy is a key element in operating your business successfully. As a business owner, you must understand the environment in which you are selling your products and/or services, the needs and wants of your target market, the most effective ways of delivering your message, and the strategy and tactics of attracting prospects and converting them to customers. Critical to achieving your business goals is building a strong and individual brand identity.
April 16, 2013, 2:00 PM to 4:00 PM, 168-25 Jamaica Ave, 2nd floor , Queens, NY
This workshop is an interactive seminar where key concepts of email and social media marketing are discussed and developed. Accompanied by a short workbook, you will be guided through a process of creating a digital marketing strategy that is unique to your business or organization. By documenting your understanding of these topics, in a way that creates a plan, you will leave with a greater understanding of how to optimize you email and social media marketing from a standpoint of where to find and how to cultivate the best relationships.
April 17th, 2013 – 8:00 AM to 1:00 PM, 365 Fifth Avenue, Elebash Recital Hall, New York, NY 10016
Summary: Brands and organizations are increasingly embracing content marketing as a central component of their marketing and communications strategy. According to the Content Marketing Institute’s 2013 study, over 90% of B2B and 86% of B2C marketers use one or more methods of content marketing, including social media, eNewsletters, and articles on a company website.
Apr 17, 2013, 9:30 AM – 11:30 AM, The Bronx Museum, 1040 Grand Concourse, Main Floor Conference Room B&D train to 167th Street or #4 train to Yankee Stadium, Bronx, NY 10456
Session 3: MARKETING AND BRANDING
The third workshop of our series provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers how to brand your company with consideration to pricing strategies, positioning, and the difference between features and benefits. We touch on low cost ways to get the word out, how to test your marketing message, and, choose the right sales channel.
April 17, 2013, 9:30 AM to 11:30 AM,Bronx Museum of the Arts (BXMA), 1040 Grand Concourse, Bronx, New York 10456
This session features “Marketing & Branding” with Speaker Lynn Diamond, founder and President of Innovative Information Techniques, a 40 year old consulting firm, offering mentoring, coaching, organizational development, team building and training solutions, serving entrepreneurs, growing and established companies.
April 17th, 2013, – 12:00 PM, 26 Park Street, Montclair, NJ
MONTCLAIR LUNCH TIME LEARNING – Personal Branding is all about how individual professionals can differentiate themselves in a market of look a likes. It’s about how you can get people to know, like and trust you. It’s about how in a sea of uncertainty, YOU can be chosen. It’s about INCREASING sales, INCREASING influence and so much more.
April 18th, 2013 – 8:00 AM to 10:00 AM, Adelphi University, Room 260-261 2nd fl., 75 Varick Street, New York, NY 10013
The event will examine issues relevant to success in multi-generational family enterprises including succession planning, generational ownership and management transference, governance structures, and long-term family harmony. Keynote Speaker Lou Di Palo, head of Di Palo’s Fine Foods, a fifth generation family business and an impressive panel of experts and advisors will share their insights and recommendations to assist business owners, family members and individuals with the successfully management of their enterprises.