Mobile marketing is a fast growing area, with changes hitting the major advertising platforms like Google Adsense and Facebook. With the proliferation of smartphones and other mobile devices, knowing how to market toward these users will be increasingly critical as we march forward into our brave new multi-screen worlds.
To educate more business owners about how mobile marketing differs from the other forms of marketing we’re accustomed to, NYU’s School of Continuing and Professional Studies has developed a free app to teach users about mobile marketing. It is a light version of the intensive course the school will be running this summer between July 29th – August 2nd. Those who complete the mobile course will receive a 10% discount on the summer course.
This app features several lessons that mobile learners can complete at their own pace, and shares why mobile marketing is such a great opportunity, with statistics regarding global and US wireless subscriptions, financial opportunities, and customer behavior, among other things. Some of the topics that will be covered include: Mobile Marketing Landscape, Mobile Marketing Planning, Content Strategy, Discoverability & Promotion, and Monetization. You can download the app (available for iOS, Android, BlackBerry, and more) here.
There’s a lot of great information on mobile marketing in our archives. For more on why you should definitely be thinking about mobile marketing, check out this article. For a head-to-head comparison of Facebook and Adsense, check out this article.
Has mobile marketing helped your business? Let us know about your experience in the comments!