Pinterest has launched a free analytics tool, which is big news for those of you who sell visually interesting products! For those of you who don’t know what Pinterest is, it’s the fastest growing social media site to date and basically users see things they like online and “pin” them to their “boards.”
Potential uses for Pinterest include making a wishlist (pinning products that you like to your board), or planning a trip (pinning pictures of monuments and landscapes around the world), or any other thing you can think of. There are Pinterests for burger toppings, homes on stilts, art, sweaters, and a whole lot more. Good design and aesthetics go a long way on Pinterest.
As Ad Age says, “Marketers are keen to know what content is popular on Pinterest, since it gives them a window into consumers’ ever-changing preferences. For example, for marketing purposes, a retailer might want to know that red is the most popular color of a particular style of shirt.”
Now, any user with a verified website can use Pinterest Analytics for a comprehensive view of content and traffic performance.
Jim Tobin, of Ignite Social Media, writes, “The dashboard shows analytics including top performing content (repins, clicks) and exposure (reach and impressions) generated from content and from visitor traffic. All of the information is exportable, making it easy to slice and dice the data. Overall, it’s one of the better analytics tools we’ve seen so far provided free by a social channel. Why Twitter, which is now 7 years old, still can’t provide impressions is beyond me.”
Ad Age reported “Cat Lee, Pinterest’s product manager for platform, said the idea is to help brands with their content strategy. Now they can see which pins are popular on a given day, for example, and highlight those on their website to juice Pinterest sharing even further.”
For more on social media analytics, check out our archives.
Has Pinterest helped your business? Tell us about it in the comments!