The Social Media Battle Heats Up With New Features From All The Players

The war of social media giants continues as the biggest players in the game continue to try to “one up” each other with new features and functionality on their sites.

According to a recent article in the Wall Street Journal, Facebook is currently testing the popular hash tag symbol (#) on their site. The feature will give users the ability to search for similar topics of interest to them like “#charliesheen” or “#popefrancis.”

For the last five years, the hash tag search has been a feature found most commonly on Twitter feeds, but with Facebook’s 2011 purchase of the popular photo-sharing application Instagram, it’s starting to become a familiar presence across all news feeds. This includes the likes of sites like Google+ and even just recently, the professional networking site LinkedIn.

Hash tags help to keep a user tuned in to the site for a longer duration of time, and Facebook knows all too well that how long a user is tuned in is increasingly important to their shareholders. The more time on the site means more time viewing their advertisements. And as we’ve mentioned before, Facebook is working diligently this year to make sure their site is friendlier for businesses.

On the flip side, the team over at Twitter is not idly standing by watching other sites increase their functionality, they are also adding sales staff and releasing more new features to their site. This is in an effort to please both advertisers that purchase advertising directly through their site as well as through third party vendors.

Even Pinterest is joining the battle by implementing analytics to their platform as well as revamping their look and enabling better search features.

Facebook has declined to comment on the recent reports regarding the hash tag implementation, and instead has focused attention onto the recent release of their new site design. Company executives say the new layout focuses on the company’s goal of becoming a “personalized newspaper” for their users.

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Amy Post

Amy is a former news reporter who currently works in marketing for a large technical college. In her spare time she enjoys writing, running and spending time with family and friends.

One thought on “The Social Media Battle Heats Up With New Features From All The Players

  1. Yeye Yates

    Thanks for this post. Looks like the upcoming months would be quite interesting in the social media industry. Hopefully, SEO practitioners and marketers (like me) can turn this changes / competitions productively and implement it seamlessly with existing SEO tool like Colibri (


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