People love their online videos of cats or the latest pop sensation from South Korea. Video marketing, if you do it right, can get you a lot of business, fast. A good video will be passed around and shared many times, and with online video, your cost is minimal.
Let’s get into the nitty-gritty, with a list of reasons to try out video marketing from Viewbix.
Be Seen By More People, For Less Money
Let’s talk reach. After all, having social videos isn’t that much different from having a TV ad, right? Well, we’ll talk more about the differences as we go along, but cost is one of the biggest differences. The CPM of an ad – Cost Per Impression – is one of the most important things to consider, budget-wise.
Hard numbers on the CPM of a lot of social media are difficult to find, but we have found some interesting findings. Even on the low end of the scale, if you don’t have many social media followers already, the CPM on social video marketing is roughly $10-$15 per, which is comparable to radio. If you have thousands of fans already, this number can drop to only a dollar or two per impression.
When you compare that to the $20-$30 CPM of television ads, it’s clear that social video offers a much better price point.
Make a Better Branding Message
Now let’s talk depth. Compared to “flat” mediums like text or radio, video is a much more efficient package for putting a message together, especially if you want to have a mix of factual and emotional appeal. The combination of visuals, audio, and text give you many more options in presenting your message to the public.
The key is to ensure the message is still relevant to your views in some way. It cannot be a pure pitch; the video needs to have some element that they directly respond to. This could be information, or funny stories, or even just some videos of kittens. The Internet still loves cats.
Pairing your brand with a video that people honestly find interesting on its own merits is one of the most direct ways of getting your brand in front of them. Remember: the Internet makes it much easier to not watch content the user doesn’t want to see, so even more than TV, your videos need to constantly keep the viewer interested.
Interactive Videos Build Engagement
And now, let’s talk reinforcement. The other big difference between social video marketing and other video formats is that online videos can be interactive. We said above that keeping people interested was a key to
successful social video marketing. Clickable video is that key.
A clickable video increases on-site time, and greatly extends the number of people who watch through to the end of your video. It’s pretty simple stuff, really. The Internet keeps peoples’ clicking-fingers itchy, so you give them things to click on of your own. You can send them to your website, open up virtual catalogs, encourage them to share your video, and more!
To get your videos to the broadest possible audience, you need to entertain or befuddle or astound. It’s getting harder and harder to do it, but giving viewers a reason to watch your video beyond your marketing message is what’s going to get eyeballs. You want to make your viewers endear themselves to your brand. Make them think, “Hey, these guys are all right.”
To increase your chances of turning passive viewers into action-takers, Viewbix makes videos interactive by layering apps on top. Add calls-to-action on your YouTube videos, build your mailing list, have a direct Skype link to you from Viewbix, and more.
Basic accounts with Viewbix are free, so try them out if you’re getting into the online video marketing bag.
Do you do video marketing? Give us your tips and link your videos in the comments below!