Two Video Conferencing Tools To Meet Different Business Needs

Video conferencing is a great tool for keeping engaged and productive when you’re not around, and reaching out to disparate groups of people. If you’re a busy business owner, video conferencing can be a lifesaver and a very necessary connection to your employees. There are a lot of fantastic, robust tools out there that make video conferencing easy. Today we’ll be looking at two of the best.

Google+ Hangouts

Hangouts are fantastic and free, allowing for up to 10 participants on camera. You get Google Drive integration so everyone can be collaborating on a single file or project. You and your employees can make changes to important presentations, get live input from remote team members, or just plan a company party over coffee. There’s screen sharing capabilities, and if you’re doing a webinar, it’s just a couple of clicks to be instantly broadcasting to the world. Plus, when you’re done, your webinar is automatically archived on your YouTube account.

It’s a really handy, awesome free tool. The problem is if you don’t want your webinar going live to anywhere and anyone. If you want to restrict things a little more — say with an invite-only webinar, you’re going to need something like our next solution:

Citrix HDFaces

With Citrix GoToWebinar, GoToTraining and GoToMeeting, you’ve got three distinct solutions to various video conferencing issues.

GoToTraining allows you to train between 1 and 200 employees at once, with screen sharing and interactivity. It costs between $149 and $349 a month.

GoToWebinar allows for presenting to up to 1,000 people, with invitation and registration capabilities. It costs between $99 and $499 per month.

GoToMeeting allows you to collaborate with up to 25 others, with screen sharing and file sharing. GoToMeeting is included with GoToTraining and GoToWebinar. You can also get it à la carte for $49 a month.

According to Citrix, HDFaces is an industry first, featuring Multistream HD Technology which offers the highest resolution video conferencing quality currently available among web conferencing providers.

For more on video conferencing solutions, check out our archives.

What video conferencing solutions do you use? Tell us about it in the comments below!

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Vincenzo Ravina is a writer, journalist and giraffe enthusiast from Halifax, Nova Scotia. You can learn more at his website,, or follow him on Twitter at @RavinaSBT.

4 thoughts on “Two Video Conferencing Tools To Meet Different Business Needs

  1. Taylor Brennan

    My company took a chance with a new bit of tech called Personify Live, from Personify. It’s a web conference tool that allows the presenter to appear next to the information being presented to better connect with the audience. It actually works in accordance with WebEx, GoToMeeting, and Skype. We started with a free demo and we were sold. We’ve made presentations and pitches, and we’ve also had some fun with it. Worth checking out at

  2. Jake Finn

    Useful post – especially for SMEs (small and medium enterprise) who are quite conscious on their budget. Like the way you provided a free and paid sample. Some people shy away from paid tools simply because of the cost. What they don’t realize is that the price is there for a reason. For instance, we use (a paid SEO tool) for all our site’s SEO needs and sometimes bash the results with GWT (a free tool) for consistency.


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