The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.
1. Constant Contact
I use Constant Contact to manage my email lists and communications. The tool makes sending smart, custom-designed emails easy. All of the bells-and-whistles features make you look like a big company, even when it’s just you. The best thing is that, if you aren’t going to send any communications for a while, you can store your list for a small fee.
If you use Gmail for your email needs, go get Boomerang ASAP! It lets you remove emails from your inbox that don’t need immediate attention or that you’re waiting to follow up on. It then brings them back whenever you choose. It can also send emails automatically at a preferred time. Trust me; get it now.
Infusionsoft is more than just email management. It allows you to collect prospects’ email addresses and follow up with them automatically and send broadcast emails, but it’s so much more than that. It has smart-tracking and tagging features that you can use to segment your list and target your offers.
Bananatag is a must-have email management tool for any business owner. This service effortlessly tracks your sent emails so you can see what happens to them after they are sent. The system then notifies you of both email opens and link clicks inside your email. The interface is very user-friendly and displays all your email metrics in an easy-to-follow dashboard.
5. MailChimp’s Group Feature
We use MailChimp “Groups” to send subscribers content they want. We’ve used MailChimp’s tools to collect more data about our subscribers so we know what they like to receive. This has allowed us to steer away from blanketing users with mass emails. Instead, MailChimp makes us smarter as marketers because we can pinpoint our target audiences using their technology.
I’ve really enjoyed using Mailbox on my iPhone. The app is super slick and is based on a practical philosophy. The app encourages you to take action on your email (archive, delete, snooze, list) and will actually get you to inbox zero. It’s a great feeling.
I’m a huge fan of Klaviyo. It allows you to segment your customers in any possible way (people who bought or haven’t bought products, people who always open your emails, etc.) and send messages to those people. By sending the right content to the right people, it increases engagement, sales and our ability to connect directly with our customers in a relevant way.
Taskforce lets the user transform all of his or her emails into tasks. It comes with an automatic filtering feature as well. Even if an email comes from someone not using Taskforce, you can still assign it to one of your tasks. It’s a great tool for managing and prioritizing your work-related emails, and it cuts down on the time spent digging through your inbox.
I’m not a fan of receiving newsletters, so I’m a big Unroll.me user. Unroll.me lets you easily unsubscribe from newsletters you may have receive. if you want to continue receiving them, it lets you combine multiple newsletters into one single email.
Beyond its role as a de facto to-do list, email is most valuable to me as a tool to manage my business connections. Streak does an awesome job of organizing my emails into specific “pipelines” for sales, fundraising, PR, etc. I love the ability to share specific pipelines with teammates.