Freelancer.com, one of the top online job portals for freelancers in the world, has just released a report on growth in hiring across various job categories based on 300,000 jobs posted on its site for Q1 2013. What makes this report interesting are the trends in industries, companies and products reflected from the growth of jobs.
Here are some of the key trends spotted in the report that are pertinent to growing businesses:
E-commerce continues to dominate retail space: Jobs pertaining to E-commerce sites grew by 19% in the first quarter on freelancer.com, confirming that growth in this sector continues unabated. A report on emarketer.com confirms that e-commerce sales (excluding travel and online event sales) grew by an average of 15% over the last 3 years, while overall retail sales growth averaged 5.5%. A significant reason for the growth in ecommerce retail is increased accessibility to e-commerce hosting technologies, as offered by sites such as Magento, Volusion and Shopify. The other reason, of course, is the change in consumer behavior driven by smartphones and tablets. It is estimated that sales on mobile devices or m-commerce, will grow by a staggering 56.5% this year compared to 2012 figures. This trend is an ominous sign for survival of brick and mortar stores that fail to adapt their selling models to include online sales.
Email marketing trumps social media (Facebook and Twitter): While email marketing jobs on freelancer.com grew by 21%, Twitter jobs grew by 18% and Facebook jobs fell by 4%. In other words, for businesses of all sizes, email marketing continues to make sense – it’s basic and gets the job done. A 2012 infographic released by Montate.com confirmed that in terms of driving actual sales conversions email marketing is 10 times more effective than social media.
Outsource your daily workload: Perhaps the most significant trend is the 113% growth in Business Process Outsourcing (BPO) jobs, which includes virtual assistants, customer service and simple back office jobs being outsourced to save time and money by small businesses and entrepreneurs.
3D Printing for offices has arrived: 3D design jobs on the portal increased by 21% thanks to increasing affordability of 3D printers. Until just a few years ago the cheapest 3D printing machine was for $30,000, with the most expensive being $100,000. Today, you can choose from an array of options ranging from $499 to $2,500. Specialized professions, such as those that involve product design and rapid prototyping ( architects, designers, educators, engineers), will find lots of uses for 3D printers. In January this year Nokia released 3D templates that allow users to print Lumia 820 case using a 3D printer.
Other noticeable trends from the survey included rise in SEO jobs as businesses try to cope with Google’s Panda and Penguin updates and a 20% increase in Android development jobs, which soared past those for Apple, which only saw a 11% increase.