9 Step Checklist To Optimize Your eCommerce Website

It’s time for spring cleaning! Shake out the cobwebs and dust off the shelves! Chase the rabbits out of your garden! Other metaphors! Look, let’s get down to brass tacks: many of the major holidays are behind us and you’ve got some time to spruce up your website a little and get it ready for the second half of 2013. Put your best face on and go get those sales!

Ethan Giffin, CEO of Groove Commerce, was kind enough to send us some tips on how you can optimize your ecommerce website during this time of year! Take a look:

Revisit your email acquisition strategy: If your winter was dedicated to hitting your subscribers with the latest deals and gifts, you can dedicate the spring to growing that subscriber base with welcome series e-mail campaigns, social media integration, and loyalty programs

Set up advanced Google Analytics functionality: If the holiday season only left you with a truckload of visitor data that lacked insight, it’s time to leverage advanced features of Google Analytics like Events, Event Tracking and Custom Reporting. Make 2013 the year of using your data instead of being overwhelmed by it.

Evaluate your Cross-Selling Tactics: How did your cross-sells pay off during the winter? Did your product suggestions miss the mark? A number of recommendation engines on the market can evaluate your customer’s behavior and help you find ways to increase average order value

Change Up Your Hero Banner (the big one that’s front and center!): You don’t want your holiday customers to come back to the same hero banner months later. Put some exciting new images in the rotation and possibly tie it to a current season.

Catch up on your blog. Or create one: Even the most active company blog can slow down during the holiday season. The spring is a great chance to create new, evergreen content that you can use in the coming months when you don’t have a chance to sit down and blog.

Demo the Latest Tools: It seems like every other day, a web company is offering insight into your website’s performance, especially when it comes to SEO. Spring is a good time to seek out free (or free trial) analytics tools to see what’s out there.

Analyze your social media: Facebook’s post-ranking algorithm makes social media analysis very important. Look at your most popular and least popular posts. What time did you post them? Did they include images of products or people? Find out what worked and why.

Evaluate your PPC Landing Pages: Don’t waste valuable clicks! Are you leveraging what you know about your user to cater to them? Is your copy compelling? Does it include a strong call to action? A-B testing is critical here!

Check Your Links: Obvious, yes, but when was the last time you did it? Customers don’t appreciate being sent to 404 errors, and it hurts your SEO as well.

For tips on how to boost your sales, check out our archives.

Let us know what else you’re doing to optimize your business in the comments below!


About Vincenzo Ravina

Vincenzo Ravina is a writer, journalist and giraffe enthusiast from Halifax, Nova Scotia. You can learn more at his website, http://VincenzoRavina.com, or follow him on Twitter at @RavinaSBT.