Best Practices for Social Media Promotions: Get More Followers, Engagement, and Sales

Social media promotions are one surefire way to get your followers up on Twitter or boost those likes on Facebook. You can boost engagement and get your brand out there. If you’re offering something good (Apple products like iPads are a very popular social media giveaway), you can see huge numbers of people getting involved.

But it has to be done right to get you the engagement you want. Anyone who wants an iPad will “like” or retweet something for the chance to win, but many won’t bother to find out anything about your business, if it’s that easy to get involved in your social promotion. The key is to make participants really think about what you do. How?

Well, first, you want to give away something of value, but something that’s connected to your business in a real way. So if you provide a software solution, perhaps the winner gets one free year of your software. This ensures that the people who are entering and following and liking are actually potential customers. And how about every entrant has to tell you in a tweet why they need what you’re giving away? If it’s productivity software, maybe they’ll say, “I need your software because I want to double my work output.” And/or make it fun. Have everyone write a haiku about your business, or have them take a picture of the weirdest thing in their office/on their desk.

Finally, know the law. Here’s a look at the legalities of social promotions.

There are some great ways to do social promotions and get valuable data out of it. For instance, Splurgy and Grosocial allow you to create and automate social media campaigns. The lighter weight Splurgy is free to use, while the powerful Grosocial costs between $30 and $60 a month. Check out our closer look at Grosocial here.

Let us know in the comments how you do social promotions and what your experience with them has been!

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Vincenzo Ravina is a writer, journalist and giraffe enthusiast from Halifax, Nova Scotia. You can learn more at his website,, or follow him on Twitter at @RavinaSBT.

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