Executive Spotlight: Fred Lizza, CEO of Dydacomp, Automates E-Commerce for Small Businesses

As CEO of Dydacomp, Fred Lizza oversees automation software for a variety of clients, improving efficiency and giving small businesses a competitive advantage. Dydacomp is a multi-channel order manager for e-commerce businesses, providing integrated web hosting and shopping cart integration. In recent years, the company has turned its attention toward cloud-based order management solutions with its Freestyle Commerce business module.

Prior to joining Dydacomp, Lizza enjoyed a long history of building sustainable value propositions, helping drive companies like Optiant toward an increased market share and profitability. Recently, he spoke with SmallBizTechnology about current technology trends and his advice for small business growth.

Q: Dydacomp provides e-commerce solutions to businesses. Could you tell us a little about the small business owners Dydacomp serves? How do you address their specialized needs?

FL: With the longest and deepest experience in order management solutions for SMB retailers, Dydacomp has specialized in providing software solutions to solve the business automation needs of more than 10,000 e-commerce, catalog fulfillment and multichannel commerce merchants worldwide. Our customers range from individual hobbyists that have turned a passion into a business to e-commerce and retail professionals that learned the ropes at a large retailer and are now running mid-sized businesses.  Dydacomp delivered the first PCI-compliant solution for small to medium-sized businesses in a variety of vertical markets including food and gift, sporting goods, automotive, apparel, nutraceuticals and more. Collectively, our customers sold more than $2.6 billion in 2012, at an average order value of $132.

Q: What trends are you noticing in today’s business world? How should small businesses address these changes?

FL: The business world is shrinking and small businesses today are competing online with retailers around the world. This presents a huge opportunity for small businesses to emerge as global players, if they use technology to their advantage. Small business owners increasingly need to leverage eCommerce technology and social media to connect with new customers around the world.

Small businesses are also increasingly adopting cloud-based technology to increase efficiencies and cut cost. By moving their order management system to the cloud, small businesses can gain real-time, actionable insight into the details of their business without needing to buy and maintain their own servers.

Q: What advice would you give small business owners as they strive to compete in today’s technology-driven business world?

FL: Small business owners should be aware that their customers are tech-savvy, connected and mobile. Recently we’ve seen a big increase in the trend of ‘showrooming,’ or comparison shopping on a mobile phone while shopping in a store. In order to remain competitive, retailers will have to re-examine their loyalty programs and special offers, and ensure that they are prepared to protect their brand or compete on price. Small business owners will also need to have accurate insight into their current prices and inventory to manage change in real time.

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Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

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