In today’s economically challenged environment, businesses are getting more and more creative in what they offer in the way of discounts to targeted groups such as the military or college students. Unfortunately, these types of special offerings open the doors for some people fraudulently claiming to be a member of the discounted group. Thankfully for small businesses there is SheerID, an Oregon-based verification software technology company that offers small businesses the ability to instantly verify consumer credentials at the point of sale. This system allows small business owners to continue to build their customer base without the risk of losing money to fraudulent claims.
“Using SheerID, retailers can aggressively target groups like students, teachers, military families and small businesses without worrying about discount fraud or margin erosion,” says Jake Weatherly, CEO. “The more targeted and compelling your campaign is, the more strategic and efficient your messaging and reach are, and the higher your ROI. The big picture is that businesses that support the student community, recognize teachers, and honor military service establish remarkable brand equity through goodwill, and these brands are heavily evangelized by word of mouth and in social media.”
By accessing exclusive government databases, SheerID provides real-time information that allows small business owners the opportunity to offer discounts and retain certain customers without having to deal with fraudulent claims and thereby losing profits. SheerID acts a bridge between secure databases allowing commercial enterprises to accurately and instantly verify whether or not their customer qualifies for a special discount like student, active duty military, veteran, or teacher discounts. SheerID can be used for free and comes with a verification plug-in that can be configured for any e-commerce website, internal customer sales system, mobile application, or POS.
SheerID helps to take away to burden of verifying the target groups of a business so that business owners can focus on providing great customer service without worrying about getting ripped off. As Weatherly puts it, “By using SheerID to instantly verify eligibility for exclusive offers, e-commerce stores and businesses can be confident that only customers in their target market can redeem their exclusive discounts and special offers.”