How Appointment Scheduling Software Helped A Fitness Business Triple It’s Revenue

Do you ever wish you had the skills of a master juggler when it came to scheduling and keeping track of appointments? Or better yet what if you had a genie to help you get the day’s work organized? I simply couldn’t help but draw these comparisons when I read about this next technology success story.

The business is Body by John, a progressive training company and the technology is an online appointment scheduling software called Appointment- plus.

John Edmond, Founder of Body by John, started his business as a sole fitness trainer in 2007. Not surprisingly as the client base grew he found it increasingly difficult to schedule appointments, having tried a paper appointment book and even turning to his Blackberry. John realized that he was spending several hours a day trying to manage bookings, losing valuable productive hours.

In 2010, he deployed Appointment-plus to help schedule his business appointments. As per John, using Appointment- plus scheduling software helped to grow his business in the following ways:

  • Tripled business revenue
  • Increased his client base from 60 to 160
  • Expanded business operations to a staff of nine

Rather than having a dedicated staff to manage appointments, the software allows Body by John clients go online and create their own profiles and exercise schedules.  Customers can track sessions and update contact information on their personal profiles. This ensures that text / email reminders sent from the scheduling software have a higher hit rate, thereby lowering session drop outs and improving business revenue. John also added a ‘Book Now’ button to the company website, newsletters and Facebook and Twitter pages.  New customers booking through the scheduler were offered a free assessment session.

Starting out from a 740 square-foot studio, Body by John now operates out of a 2,400 square-foot facility. They were able to revamp their fitness sessions to include boot camps, spin classes, yoga, kettle bell training and group events.  Not having to keep a staff to manage appointments meant lower salary expenses, allowing John to invest the money instead in more critical aspects of the business.

Prior to choosing Appointment-Plus, John tested several other appointments scheduling software. His decision to go with Appointment-Plus was based on its unique features, such as repeat customer reminders (which are sent automatically after a specific length of time has expired between appointments), online credit card processing, the ease of navigation on the site and the customer support received.

Appointment –plus can be used not only to manage the external customers, but also internal teams. Use it for scheduling team tasks or meetings, with email/ text reminders being sent to all concerned. The software works in sync with email accounts, allowing customers and staff to revert on reminders received via email. If your staff is constantly on the move, the Appointment-plus software is also available as an app for android and Apple mobile devices. Some of the bigger enterprises that have used Appointment –plus include the likes of Nike, American Red Cross, CISCO, the U.S Army and John Hopkins University.

The Appointment –plus basic package starts at $39 a month and includes multiple round the clock scheduling, online booking by clients and access on mobile devices.  Most of the monthly plans on offer have a free trial period of 15 days.

For small businesses an appointment scheduler can be an effective way of reducing overheads, adding to revenue and delivering value for clients – just as it did for Body by John.

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Rhea Gaur

Based in India, Rhea Gaur is a former banking professional having worked over 14 years with global organizations such as Standard Chartered Bank and ABN AMRO Bank N.V. She has extensive experience across various facets of business such as service quality, market research, process development and corporate communications. She is currently working as a freelance writer with special interest in topics related to business and economics.

5 thoughts on “How Appointment Scheduling Software Helped A Fitness Business Triple It’s Revenue

  1. Heather Walker

    Great article – thanks! All service businesses should be offering online booking in 2014 – it’s just good customer service!

    BookMyCity offers similar capability and offers businesses some local exposure for a lower price. Worth checking out as well.

  2. Itzik Gili

    This is a great post!!
    I think that this capability is mandatory nowadays in all service businesses.
    It is important for both the customer and the business to facilitate their treatment process. is a great costumer experience management solution that provides appointment and queue management solutions for businesses. I suggest that you try it and start using GoTime’s great service betterment tools out-of-the-box.


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