Three Key Points To Developing A Mobile Application For Your Small Business

Increasingly a mobile presence is essential to the well-being of a small business, which can be overlooked with the thought that it’s only for larger enterprises. However, one of the easiest and most integral parts of growing your business is creating a mobile platform that consumers can interact with in the manner of their choosing. Tablets, laptops, smartphones, all must be configured, and having hiccups in your company’s mobile platform can be costly to your business.

Perfecto Mobile is a provider of cloud-based mobile testing and monitoring for businesses, that focuses on helping small businesses test their mobile apps on real devices, remotely in the cloud. Eran Kinsbruner, Perfecto Mobile’s Director of Product Marketing, had a few insights that businesses should keep in mind when thinking about developing a mobile application.

First, you need to choose the right devices. When starting or expanding a small business, often they cannot afford to make their application compatible with all mobile devices. Therefore, they should choose the devices that people use the most, and a good place to start is by finding what devices are sold most in the location that the application is going to be used, as well as the most recent and common versions of them.

Second, businesses need to prepare for the future. Eran states that it’s important to build automation into the application’s lifecycle management (ALM) for future testing, and to improve the ROI. This will save time in the testing process, and likewise save money. It’s also important to scale your research and development to your business. Choosing the right application type, whether it’s native, hybrid, or fully web-based, is a crucial early step in the application process. Native app development requires more efforts, as opposed to simpler web-based applications.

Next, leveraging a cloud-based solution for mobile testing allows small businesses to enable offshoring and reduce labor costs, especially for the manual testing parts in the ALM. Often, small businesses don’t reside in the same area as the target market, so testing in said market is critical. Cloud-based solutions allow businesses to do just that. Finally, small businesses should consider continuous integration. This involves integrating code changes early and often, and testing these change for regression bugs, which helps to avoid the pitfalls of low quality code integration. Adding this to the lifecycle helps to increase application stability and quality, and saves time, money, and resources.

So what does that mean for businesses? In short, go mobile now. The sooner a business can build and test an application, the better. Whether native or web-based, every opportunity to reach a larger market and expand your consumer base should be taken. The explosion in the tablet and smartphone markets make mobile platforms very appealing, and an almost essential aspect to any growing business.

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Dimitri Jordan

Dimitri Jordan is a student working on a B.A. in Cultural Anthropology and a second in Ancient Studies. He is also a freelance writer, often concerned with concepts in technology and media.

2 thoughts on “Three Key Points To Developing A Mobile Application For Your Small Business

  1. DesiPhile

    Question here is whether all SMBs would need apps – I am kind of assuming that this article talks about apps for SMBs (given development and testing across different environments). As a company specializing in creating mobile sites, mKonnekt always comes across different vendors who want to build apps and we typically after analysis feel that the business would not need an app and would rather be OK to go with a mobile site.

    • Eran Kinsbrunner

      Hi Dessi

      Nevertheless, mobile web or native app would require real device testing.

      Especially in today’s fragmented mobile market in which you have dozens of OS versions, hundreds of devices, various mobile browsers in different maturity level – testing is imperative and can only be done on real devices, connected to real networks

      Let me know your thoughts



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