If you’re serious about marketing your business, chances are you’re using an email marketing platform, a customer relationship management (CRM) solution, or both. A combination of both gives you plenty of power over your marketing campaigns, ensuring that you know who opens their emails and keeping track of your most loyal customers.
The recent affordability of both CRMs and email marketing platforms has made conducting a business much easier than it used to be. But how can we make that even easier? VerticalResponse has an answer to this: How about we combine both CRM and email marketing into one solution?
According to their recent announcement, VerticalResponse has integrated SyncApps by Cazoomi, bringing a unified interface that allows you to connect well-known CRMs to your email marketing dashboard. Data will be synced between the two and you’ll have updated information on all of your campaigns.
Here are the CRMs you can now connect with: Base CRM, SalesForce, HighRise CRM, Microsoft Dynamics, NetSuite, Nimble, Podio, SugarCRM, and Zoho CRM.
There are some advantages to making the jump to a more holistic solution:
- You save plenty of time. The communication between both applications will let you focus on other things, rather than having to go in and out of each solution to update them.
- Your email marketing strategy can be more targeted. You can get data from your CRM into VerticalResponse and send more personalized emails to certain groups of customers, depending on their preferences. As an example, about a week ago, I received an email from eMag (an electronics distributor) showing me some smartphones I might be interested in. This is a result of the fact I’ve been browsing smartphones on their site a few days before that. It’s nice to have that kind of touch and shows the customer that you’re aware of what he/she is looking for.
- Information is more transparent. You’ll be able to have a clearer picture of what’s going on in the online front of your business without having to actually extrapolate the data yourself.
If you want SyncApps integration, you’ll have to pay a basic fee of $9.99 per month. The professional version, which gives you a wider array of features, will cost just under $50 a month. Either way you go, you’ll benefit greatly from the ability to see your data in a new way, along with the ability to send more targeted messages to your customers!