Watch Out LinkedIn, The New Facebook Graph Search Is Coming For Social Recruiting

Watch out LinkedIn! Facebook is coming in on the hiring and recruiting turf!

Facebook’s new Graph Search marks a major change in social recruiting, says enterprise software company, SAP. Employers can now harness their entire Facebook network for recommendations on who to hire. Through phrases (for example: “my friends in New York who like engineering” or “photos liked by java developers in New York”), employers can comb through people, places, photos or other content that’s been shared on Facebook to find the right candidate.

With 92% of employers using social networks for recruiting, Facebook Graph Search is undoubtedly going to impact talent acquisition strategies. But will social collaboration transform recruiting and mark the end of job boards? How much emphasis should employers put on what people post and “like” on Facebook?

LinkedIn made its name as a sort of Facebook for professionals, staying away from the junk the piles up on your Facebook wall or newsfeed and keeping things related to careers and skills. But Facebook is well-placed to snatch some of that market.

The main problem I foresee is that most Facebook users regard Facebook as an extension of their private social lives. The clear demarcations between LinkedIn and Facebook allow users to talk on Facebook as if they’re at a casual party with friends, versus being at a never-ending job interview on LinkedIn. That’s essentially how things break down for me. LinkedIn is for professionalism, Facebook is for connecting with friends, and Twitter is kind of in between.

For more on Facebook’s personal and professional balance, check out our archives. And don’t forget about Ramon Ray’s book, The Facebook Guide To Small Business Marketing.

Let us know in the comments what you think about this new Facebook feature! Will you be using it to find your next hire?


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Vincenzo Ravina is a writer, journalist and giraffe enthusiast from Halifax, Nova Scotia. You can learn more at his website,, or follow him on Twitter at @RavinaSBT.

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