We all know that starting and running a small business is not an easy adventure. With so many different tasks and areas of the business to focus on each day, many of us are simply trying to keep our heads above water, all while wondering ‘Isn’t there an easier way’?
Well, when it comes to selling your product or service, the most qualified leads for your business don’t come from cold calling or that email blast you just sent out to hundreds of potential customers. The most qualified leads come from building a strong referral business and using your current customers as your best sales tool and advocates.
Referral marketing reduces sales expenses and shortens the sales cycle. It helps you to build a better level of satisfied customers and a cycle of self-perpetuating referrals from those new happy customers. According to Tom Hopkins, author of ‘Sales Prospecting for Dummies’, your closing ratio for non-qualified leads is 10 percent versus a 60 percent close ratio with referred leads.
Is this possibly that ‘easier way’ we were looking for?
Well, start-up business Referlia believes it is!
Who’s Behind Referlia and How Did It Start?
Founders Chris Bell and Rob Ellis come from families running small businesses and met while working on a previous startup. Chris received his MBA from MIT and had previously worked at Intuit, where he helped build marketing tools for small businesses. Rob, a serial entrepreneur, started his first company at 23 and has since become a veteran of the ‘start-up’ world.
In late 2012, they saw a study done by Texas Tech that showed that while 83% of small business customers would be happy to refer a business, only 28% actually end up making a referral. Thus the idea for Referlia was born! Not able to sustain their passion for helping small businesses grow and not seeing a strong solution in the market to help businesses gain referral business, the guys began working on the idea and in early 2013 they launched Referlia.
How Does Referlia Work?
Referlia is a fast and simple process that helps small businesses ask for word-of-mouth referrals and makes it easy for customers to refer or review a business. After a customer does business with you, Referlia sends an email to that customer thanking them for their business and asks them for a referral. In a couple of clicks, the customer can refer your business using either email, Facebook, LinkedIn or Yelp. Referlia tracks when customers read your emails, when they refer you and automatically sends a follow up email thanking those who send you new business. If needed, Referlia will also follow-up with customers to complete the referral process.
All Referlia emails are sent with your name on them, are personalized for your customer and can be edited and customized. The emails are formatted to look great either on computers or mobile devices. Through Referlia you also have the option to offer potential new customers a welcome gift to encourage them to try your business.
Check out this quick video for a complete overview of how Referlia works, or watch here.
Referlia costs $79/month and there are no contracts or commitments. In just a few short months, they have taken this business nationwide and have all types of clients, including doctors, lawyers, financial planners, insurance agents, barbershops, personal trainers, gyms, real estate professionals and more, using the program and getting new business the easier way…through word-of mouth referrals!
Are you ready for the ‘easier way’ of gaining new business and sales? Then perhaps you want to give Referlia a try and start harnessing the power of your happy customers!
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