Digital Outlet Site Gives Small Businesses A New Way To Market Locally and Globally

When the Internet was in its early stages, local portals seemed the way to go. CitySearch provided the average Internet user the opportunity to easily learn about restaurants, events, and other local businesses without having to spend hours searching.

Over time, “local” seems to have become lost, with consumers relying on Google’s localized search feature to point out businesses based on a device’s current location. Yet consumers still desire a site tailored to their own location without having to rely on Google’s algorithms. Glocal, seeing this need, has stepped up to meet it. The site offers small businesses a unique opportunity to carve out their own spot on the web, reaching the very customers who are most likely to dine at their restaurants or call for an appointment for service.

“Locals are passionate about the goods and services that make their town distinctive,” said Lincoln Cavalieri, founder and president of Glocal. “The Glocal Marketplace provides a venue to tout those items while driving attention and business to the great local companies that create them.”

To get started on Glocal, go to and locate your city. Not all cities are listed yet, but many major metropolitan areas in America, as well as cities in Canada, Europe, Asia, Australia, Latin America, and the Middle East and Africa. Once you’ve chosen your city, you’ll be directed to a page that captures the flavor of your city through pictures and videos posted by residents themselves.

Anyone can post content to a city’s Glocal page, which means your small business can post pictures of your storefront, some of your best products, or even your favorite employee on the job. You can also post news items or post questions to encourage visitors to comment.

One of the most useful features of Glocal for small businesses is its marketplace feature. By clicking on “List Item” on your city’s page, register, and submit the required information. You’ll be prompted for a description of the item you’re selling, the price you’re charging, and link to your own online store. When you tag the item to a Glocal community, you’ll increase the chances someone visiting that community’s page will see the item.

As Glocal points out, the site’s marketplace allows sellers of unique items to place the item online, where it can be seen and purchased. A New Orleans baker, for instance, could offer king cakes during Mardi Gras on the Glocal Marketplace and draw customers from all over the world, visiting New Orleans on the web for Mardi Gras information and merchandise.

Whether you’re interested in increasing your visibility in your own hometown or seeking to expand to a more global audience, Glocal is a great way to get noticed in your city and market locally and globally. Visit Glocal to see if your city is listed.

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Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

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