NYC Events: Upcoming NYC Business and Technology Events (6/21 – 6/27)

Here is a listing of NYC Business and Technology Events for the upcoming week (6/14 – 6/20) that we thought would be beneficial to our small business community in the Greater NYC area. Have a business and/or technology event coming up in the New York City area that you’d like us to add to our weekly post? If so, email us at


Understanding Your Target Market

June 21, 2013, – 12:00 PM to 4:00 PM, General Assembly West, 10 East 21st Street, New York, NY 10010

When it comes to marketing, consumers are always in the driver’s seat — how can you find out where they’re going next? Start-ups and new ideas often fail not because the idea is wrong for the time, but because in the rush to launch an MVP, gaining a critical understanding of the audience often gets shortcut. In this workshop, you’ll gain the tools to develop a strong understanding of the needs, wants, and behaviors of your target audience. You’ll be prepared to go-to-market with a strong understanding of what will help you win: your customers.


Developing And Implementing Your Marketing Strategy

June 22, 2013, – 11:00 AM to 5:00 PM, Science Industry and Business Library (SIBL), 188 Madison Avenue, New York, NY 10016

Developing and implementing an effective marketing strategy is a key element in operating your business successfully. As a business owner, you must understand the environment in which you are selling your products and/or services, the needs and wants of your target market, the most effective ways of delivering your message, and the strategy and tactics of attracting prospects and converting them to customers. Critical to achieving your business goals is building a strong and individual brand identity.


A Business Of Your Own? Is It Right For You

June 25, 2013, – 6:00 PM to 7:30 PM, New York Public Library Science, Industry and Business Library, 188 Madison Avenue, Lower Level Conference Room 018, New York, NY 10016

A representative from the Workshop in Business Opportunities (WIBO) explores the misconceptions of owning a business and what it really takes to be a business owner. Registration required – sign up at under EVENTS


Selling To Why: Brain Based Selling

June 26, 2013,  9:00 AM to 11:00 AM, Regus Office Suites, 112 W 34th St, New York, NY 10120

In“Selling to Why: Brain Based Selling”, The Science of Motivation and Decision making will be discussed as it relates to developing and utilizing a selling system. We will examine how the Brain makes decisions to buy and how to exploit that to control the sales process. We will also look at how beliefs impact buying and how to blow up the prospects beliefs that are roadblocks to sales. After a theoretical overview on why and how people buy, we will discuss real world tactics and questions you can start using right away to qualify prospects, take control of the sales interview and to move the meeting or selling process to a faster close.


WordPress Bootcamp – Build a Website with WordPress

June 26 & 27, 2013, – 11:00 AM to 5:00 PM both days, General Assembly West, 10 East 21st Street, New York, NY 10010

WordPress is awesome, but often misunderstood. Is it a blogging platform? A CMS? Should you buy a custom theme or develop your own? vs. In this course you’ll develop a custom site starting from scratch. Basically, you’ll take a static front-end HTML/CSS template and do all the necessary magic to have that site running live and dynamic using WordPress. Afterwards, your clients will be able to edit content themselves, manage the site’s navigation, and leverage an array of existing plug-ins that will help take the site from a simple blog to a fully functional CMS. All customizable; all on WordPress.


The Basics of Bookkeeping 

June 26, 2013, – 6:00 PM to 8:00 PM, Tekserve, 119 West 23rd Street, New York, NY 10011

Attend this bookkeeping workshop to learn how to: set up and manage inventory; calculate, manage, andpay sales tax; and explore POS systems integration. Get your questions answers by bookkeeping experts- the Bookkeeping Company of New York City.


The Big Data Explosion: How to Process, Analyze, & Visualize in the Cloud

June 26, 2013, – 6:30 PM, 10gen, 229 West 43rd Street, 5th Floor, New York, NY 10036

According to IBM, “Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. Big data is more than simply a matter of size; it is an opportunity to find insights in new and emerging types of data and content, to make your business more agile, and to answer questions that were previously considered beyond your reach.” But, for businesses of all sizes, big data can be hard to collect, analyze, visualize, and process; and the information places tremendous stress on networks, storage, and servers, which is why cloud computing has become an increasingly attractive solution. Why? For several reasons, including ability to easily scale as the volume of data increases, seemingly limitless resources on demand, ability to quickly crunch large volumes of unstructured data, and potential cost savings. However, these benefits also come with legitimate concerns such as privacy and security, possibility of outages, and cost of data migration and integration.

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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