Pay-per-click (PPC) advertising has proven to be an extremely effective way to market your business across the web for years. If you’re doing PPC advertising on your own, the odds are that you’re probably not getting the best potential out of your ad campaigns. To correct this, many businesses have started relying on online marketing services that provide PPC management.
The above-mentioned online marketing platforms assist you with your ad campaigns to make them as effective as possible. Your return on investment predictably improves with their proven methods of advertisement. However, there are some caveats to using these services.
First of all, they’re quite cost-prohibitive. Orange Soda, a provider of local targeted online marketing for businesses, gives you its services for a starting price of $475 a month. The advantages? Such services streamline the whole advertising process and make it very easy for you to invest time and effort in running your business rather than shifting that focus into marketing. Still, the upfront cost of such a platform can be described as biting off more than you can chew, in most cases. This is aside from the fact that Orange Soda itself is more focused on local marketing rather than national, or international, endeavors.
Reach Local, another provider of web marketing services that suffers the same fate as Orange Soda: It’s, uhm, local.
What if you don’t want a ton of services you don’t really need, and want a service that allows you to advertise across a bigger territorial and demographic spectrum? Here’s where AgileBid comes in.
They specialize in PPC management, rather than being a “jack of all trades.” So, if this is the core element of your online marketing strategy, you might want to steer your eyes in their direction. For just under $50 a month, they’ll take over the work involved in making sure that your ad campaign flies where you want it to go. They’ll do the keyword research, the bidding, and all the other optimization stuff for you so you don’t have to worry about it. AgileBid is also compatible with Google AdWords, Bing Ads, and Yahoo Ads.
Whether you’ve got a big-budget company raking in the upper end of six figures every year or a mom-and-pop establishment that’s got a more modest budget, you’d stand to benefit from a proper service that can manage your PPC campaigns in a way that will make your conversion figures look a little more hefty.