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Two CRM Solutions That Are Changing The Game When It Comes To Communication and Collaboration

In a world that’s centered on communication, we need more features out of the solutions that we implement. Customer relationship management (CRM) platforms definitely take a hit when you look at most of them. They’re very elementary pieces of software that don’t really allow for much customization and some of them have a high learning curve for people who are new to the scene. Wouldn’t it be nice if we  had CRM solutions that were more straightforward?

One suspicion of mine is that businesses don’t readily adopt CRMs because they don’t know what it can do for them, or they don’t completely understand the software. After all, it’s tough for some small business owners to understand the benefits of such a platform, let alone how to use it, when they have so many other things to do.

The best thing that can happen to anyone in such a situation is to use a CRM that does what the abbreviation implies; in other words, one that manages customer relationships more easily. Without further ado, I present to you two solutions that allow for unified messaging and collaboration, as well as facilitated communication with customers and employees:

  • Nimble – This particular CRM has just recently revamped its software to include social aspects, as well as a unified inbox for multiple email accounts. It now calls itself a “Pandora of social contracts” for a good reason. Nimble’s new update makes it capable of learning which contacts are most important to you so that you can “filter the noise” in all of your messages. Much like how a nervous system works, the most important signals are sent first, allowing you to build more meaningful relationships with those that matter to you. If you sign up now, you get a 14-day free trial. Their business plan costs $15 a month per user and includes a multi-user account, an unlimited number of deals, unlimited connections, and 5 GB of storage. Their personal account is free, but you only get 1 GB of storage and severe limitations on how many deals you can track. Communication history is only kept for 90 days, you can only add one email account, and you don’t get the advanced customization options you would otherwise get with a business account.
  • Bitrix24 – Why even pay a penny when you can get Bitrix24? With internal instant messaging and email integration, you get an interface with up to 12 users, 5 GB of storage, and you get to track as many deals as your heart desires, for free. Their standard package is pricey ($99 per month), but allows for an unlimited amount of users. You also get an extranet where you can add partners, important clients, and contractors who aren’t necessarily employed in your company. Bitrix24 is a truly holistic customer relationship management suite that gives you all the bells and whistles you need within a transparent and socially-centered environment. Added to this, it can also be run on-premise for those with the hardware to do so.

The good news is that the market for CRMs has become so competitive that many other providers are starting to implement social platforms within them. For now, these two solutions remain your best choices until another one appears and mystifies us!

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About Miguel Leiva-Gomez

Miguel Leiva-Gomez is the owner of The Tech Guy, a blog that presents futuristic and current news about technology with a light touch of humor, catering to the average consumer and prospective investor. Miguel has been working with computers and gadgets for more than a decade, working together with people to help them solve their problems and breaking down complex concepts into simple bite-sized pieces that the average Joe can chew.

5 thoughts on “Two CRM Solutions That Are Changing The Game When It Comes To Communication and Collaboration

  1. avatarRamon Ray

    salesforce.com for sure is the ‘big guy’ in the market and has LOTS of connectivity to just about every 3rd party solution out there. However, other solutions might focus better on one area than SF does…..

    Reply
  2. avatarvwoods

    I wish someone could solve for the time to migrate and implementation set-up. It is not worth it to slow down business every year to jump to a new hot CRM.

    Reply
  3. avatarChristopher

    I’ve evaluated 30+ CRMs and project management suites for my startup. For what it does, Nimble comes out on top. I told Jon Ferrara that I’d sign up in a heartbeat if they had even rudimentary project management built in, instead of just tasks. However, with the advent of more rich contact context features in LinkedIn, Nimble and its ilk need to keep improving their service offerings.

    I wanted to like Bitrix, but it is very rough around the edges. The CRM is unusable since it does not import company information along with contact information. I talked to the North American contact and they said you have to a) make a new csv file sans company name, b) upload this csv file, c) go through the laborious field mapping process (fields are not alphabetized), d) make a separate spreadsheet with just company names, e) upload this. I asked how the companies would then be matched with the correct contacts and didn’t get any response.

    Reply

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