What are the best tools available online for A/B testing conversions?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.
When creating a new landing page, Unbounce is our company’s go-to for A/B testing conversions. It is quick, gets the job done, and the analytics are actionable. We can’t live without is its confidence score rating, which tells you how likely a good conversion rate is, or whether it is mere luck.
2. Visual Website Optimizer
In creating a landing page, we installed Visual Website Optimizer for A/B split testing. Because of this software, we discovered a new variation that increased our conversions over 62.5 percent higher than our previous control. It’s easy to install and track metrics.
Email marketing can potentially be helpful with traffic and attracting conversions; however, a lot of factors come into play when determining a successful campaign. In MailChimp, you can A/B test the send time, subject line, email content and even the name that appears as the sender. You can test different metrics, see what works best and tailor your marketing efforts.
Optimizely has a super easy-to-use interface for creating A/B test experiments and an easy-to-read admin interface that shows the results. I’ve used many other A/B testing tools that were very complex to use and impossible to understand when it came to the actual results.
We rely heavily on the Ruby on Rails plugin called Split. It allows you to heavily customize the A/B testing you are doing. If you have good developers, I’d recommend customizing a plugin to your unique needs as opposed to relying on third-party software.
6. Crazy Egg
Crazy Egg is a tool to A/B test landing pages, squeeze pages or home pages to determine how users move about the page. This is extremely insightful when trying to understand why customers don’t follow through on a conversion because it reveals which links are not being clicked and that users may not be navigating about the page in the way you think they are.
Monetate lets you launch campaigns with more than one page, and it comes with a comprehensive set of performance analytics. Campaign segmentation is available, and editing your test pages is simple.
I use other split-testing tools, such as Optimizely, but KISSmetrics is a must if you’re serious about getting accurate results. The problem with many of the tools out there is they don’t measure the impact of the test throughout your entire funnel. That’s why I love KISSmetrics; it will show you exactly what the impact is for a test at every step of the buying process (not just the next step).
9. Google Analytics
Google Analytics now offers “experiments,” which allow you to split-test a multitude of pages at once. If you already use Google Analytics, as most of us do, these tie into your existing stats and goals perfectly. The depth of data is fantastic. Plus, it’s easy to set up and free.
It’s easy to test anything on your site. But how do you know where to focus your testing efforts? Most people test button colors when they have bigger problems in the user funnel. That’s why we like Qualaroo. It’s a great way to find out from your website visitors where confusion exists in the conversion funnel so you can focus your testing efforts there to get the biggest wins.
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