Executive Spotlight: Creating Goals and Mentoring Others Is What Drives Joe Cayero of Verizon Wireless

Joe Cayero wants to be remembered as a great leader and mentor in his work life, but also takes pride in making sure he is being “the world’s bestest dad ever” to his two children, ages 5 and 8.  As the Executive Director of Sales and Marketing for Verizon Wireless, Cayero credits his family for giving him the foundation necessary to accomplish his many career goals.

“My parents moved to the USA without knowing how to speak English.  In fact, they came without even having a job lined up.  What they did have were strong moral values and an even stronger work ethic. It sounds hokey, but I too believe that if you treat people with dignity and respect, along with a strong conviction and committed to your beliefs, the odds are in your favor of meeting and realizing your goals with dreams can become a reality.” Cayero said.

Cayero said his dreams of working with technology probably began back when his parents first purchased a Tandy TRS 80 computer. Although they had very little money, his parents were committed to making sure Joe was exposed to innovation that could potentially become the basis of many future opportunities. They were right. Cayero’s journey with Verizon began about 20 years ago with the shared vision that eventually, everything we do in life and business would be driven by a handset or a personal device. Today, he gets to see those dreams as his reality each day at Verizon.

“We are the market leader and shape the industry.  Our uncompromising standards are unparalleled within the wireless industry – and that’s not lost on our customers.” Cayero said. “Our culture is second to none. I would challenge anyone to find a harder working, more customer -focused and innovative organization in any industry.  We have an internal CREDO which I have read literally hundreds of times.  Yet every time I read it, I can’t help but feel proud of where and whom I work with.  It also reminds me of what is really important as it relates to our customers and our guiding principles here at Verizon Wireless.”

Cayero believes that Verizon has the right goals in mind for creating success as a company. One of the most important goals Cayero has is to make sure he is working to mentor and guide his fellow employees because they are the most “prized asset” at Verizon.

“To think that I inspired, mentored or coached someone and have positively impacted them either personally and/or professionally is a fulfilling experience.” Cayero said.

And whatever Cayero is doing at Verizon must be working, because the company recently reported double digit earnings growth in five of their last six quarters of business.

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Amy Post

Amy is a former news reporter who currently works in marketing for a large technical college. In her spare time she enjoys writing, running and spending time with family and friends.

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