Twitter has teamed up with Chase bank to offer one million free ad credits to small businesses in a bid to kick-start a new wave of small businesses utilizing social media and technology.
The partnership will see the four million small business customers of Chase in the US have a chance to access unique workshops that will show them how to better understand using Twitter to grow.
“About a year and a half ago, we launched @ChaseNews and @ChaseSupport, two handles that help us connect with customers and the public. We found that small business owners are very interested in information they can use to grow,” explains Donna Vieira, Senior Vice President, Head of Marketing and Product for Chase Business Banking. “We started talking to the Twitter folks and realized we share a priority in supporting small business.”
Meanwhile, the special advertising credits for Chase small business customers will be available in early Fall according to Twitter. “We’re still fine tuning the program and will announce details via @ChaseSmallBiz as soon as they’re ready. So following us is the best way to find out,” Donna says.
The advertising initiative is scheduled to be dealt in $100 at a time to each company, if they are to avail of the service.
The partners have held two workshops thus far for small businesses at Chase’s headquarters in New York and California. “Attendees said they appreciated the informal interaction with Twitter and Chase leaders,” says Donna, as well as some entrepreneurs who shared real life stories about embracing social media as a key growth strategy. “Business owners come away with very actionable tips. We hope the ad credits will be an effective sweetener to help businesses.”
Chase has also launched the @ChaseSmallBiz account to offer companies an online portal to the latest information and engage with others, which has been well received.
“We’ve received great feedback, sometimes in the form of tweets and retweets and also from conversations with customers and prospects. They like having many ways of interacting with Chase – in branches, with their relationship managers, on Chase Mobile and Chase.com,” Donna adds finally.
“Our goal is to help small businesses build better customer engagement,” explained Russ Laraway, Head of Small Business at Twitter, in a blog. “We’ll be posting videos, infographics, white papers and a how-to guide developed by Chase and Twitter to help small businesses learn more about the value of Twitter.”
Twitter has launched many initiatives before to gather more small businesses together in using their social media power for marketing. In 2012, they opened up Twitter Ads for Small Business, which gave out $1 million in free ad credits to thousands of new companies.