10 Ways to Optimize Your Website

What’s one new thing you’ve done to optimize your website(s) this year that’s made a huge impact on your business thus far?

 

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

 

1. Simplify Design and Messaging

We live in a fast world where people get what they want now. If your website is cluttered or you don’t explain your value proposition, you’ll lose conversions simply because people don’t want to take the time or risk figuring out what you are. In fact, it seems like people don’t read anything longer than a tweet! By focusing our messaging and reducing clutter, we get much better conversions.

- Andy Karuza, brandbuddee

2. Install Google Business Photos

Embedding Google Business Photos into our website has reduced our transnational cost and increased conversions. The software uses Google’s Street View software to create a virtual tour of any brick-and-mortar location, so customers can book with confidence.

- Christopher Kelly, Convene

3. Add Engaging Videos

Adding short but fun animated videos created using PowToon has enabled us to provide a quick overview of what we do at Startup Training School and with other projects in a more engaging way than just text-based content. This has increased engagement levels off-site and encouraged visitors to stay on the site for longer and read more about our offer.

- Lea Woodward, Inspiring Ventures

4. Install WordPress SEO by Yoast

This is a WordPress plugin that allows you to see how each of your blog posts and pages is optimized with a simple red or green light mechanism. It’s so easy that anyone on the team can run through it and make sure that all of your content is properly set up for search engines.

- Nathalie Lussier, The Website Checkup Tool

5. Become A/B Positive

We implemented Optimizely and A/B tested everything. At any given moment, we are running several A/B tests and taking a very Darwinian approach to improving our user experience. You’ll be amazed when you’re 100 percent certain one version of a screen will convert the best, only to find that you are wrong. It’s a tough pill to swallow, but data doesn’t lie.

- Danny Boice, Speek

6. Optimizely

Using this tool has transformed our internal conversations. Our internal debates have changed from, “what looks better on this page” to “let’s test both options.” Optimizely’s testing is robust, detailed and transformative. It’s changed the way we do business, increased our lead generation funnel and allowed us to be more transparent to clients.

- Mitch Gordon, Go Overseas

7. Make It Mobile Friendly

We spent a lot of time redesigning our website to be responsive and doing a lot of testing on mobile platforms and tablets. With an increasing amount of traffic coming from mobile, we know how important it is to make the mobile experience flawless so that we keep people engaged no matter which device they visit us on.

- Natalie MacNeil, She Takes on the World

8. Better and Bigger Pictures

We are a product company, so this may be unique to other product companies, but it amazes me how poor some photography and videos are for certain industries. We had an immediate conversion increase after taking new higher-quality photos for our homepage and increasing their size.

- Sam Saxton, Salter Spiral Stair and Mylen Stairs

9. Update Your Blog

The addition of a regularly updated blog has driven more visitors to my business website. This is likely for two reasons: people like to feel a personal connection to the “person behind the business,” and I keep it interesting. I talk about things that are going on at that very moment and how they impact business. I use anecdotes about my business and others to make it relatable.

- Jay Wu, A Forever Recovery

10. Increase Your Website’s Speed

As an infographic company, we have a very visual website. This makes it very pretty, but also super slow. We’ve been working on optimizing the site for speed so visitors can not only see more content, but also get to what they’re looking for much faster. We’ve already seen an increase in page views and requests for work.

- John Meyer, Lemon.ly

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About Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

  • William V.

    Awesome list! I think John Meyer brings up a good point about a fast responding site. It really doesn’t matter how visually engaging or how great the content is if the site if the site is not loading quickly… let’s face it, like Andy K. had pointed out, we want everything now! We will not spare an extra second to wait for anything to load and move on to the next site in a heart beat.

    • http://Smallbiztechnology.com/ Ramon Ray

      Speed is important and something I want to get better on Smallbiztechnology.com

      sent from my phone

      Ramon Ray
      Editor and Technology Evangelist
      Smallbiztechnology.com
      @ramonray