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4 Upgrade Solutions for a Mobile Friendly Website

As per 2012 BIA/ Kelsey annual mobile forecast , the number of mobile searches per user and the number of mobile search users is increasing rapidly. Significantly it predicts that the number of local market searches via mobile devices will equal searches via desktop by 2016.
 
This statistic only confirms what we have known all along – a mobile friendly website is a must-have for every business, including local and smaller businesses. Ramon Ray recently posted this message on Facebook, “If your web site does NOT look good on your phone – it does not LOOK good to many of your customers – ensure your web site is MOBILE ready!”.
 
You only have to look at your own behavior as a customer when searching for information on a local business. A website which is incompatible with your mobile phone is summarily disregarded as you move on to the next business on the list. As per Andrew Allison, co-CEO at Main Street Hub (an online reputation management platform focused on smaller businesses), “Today’s local consumers are hopping on their smart phones for information about local businesses at an increasing rate, yet local businesses are not keeping up with this shift”.
 

To ease this transition from desktop to mobile friendly websites,  Main Street Hub has launched HubSites. Hubsites give businesses the option of an attractive mobile-friendly landing page with a link to the company’s website. It includes the following features:

  • A click to call button (refer image above)
  • Live feed from Twitter
  • Positive feed from Yelp on the business
  • Google maps integration
  • Option for connecting with the business through social media and email

Priced at $99 a month, Hubsite is available as an optional feature with the company’s social media management packages which vary from $249 to $399 a month. So the minimum cost of acquiring this service is $348 a month.

Businesses looking for a more affordable option can also check out bMobilized. What’s interesting is that bMobilized has collaborated with MobilizingUSA to convert millions of American small and medium business websites to mobile friendly formats. So in fact the mobile version of your website may already be available on bMobilized, which can be customized using a variety of online tools and plugins.  

Bjorn Holte, founder of bMobilized said, ”Our new platform will hopefully solve a huge problem for business owners who simply can’t afford to hire expensive vendors that charge thousands of dollars to build even a basic mobile Web site, let alone a native mobile app”. 


After the free 7- day trial, you will be levied a monthly charge of $9. To know more of how it works, watch this video.

Incidentally, Google recommends the following two multi- screen vendors for seamless access across all mobile devices:

  • Mobify starts at $495 for up to 25,000 mobile page views per month and
  • Moovweb which has a free plan for up to 20,000 mobile views a month

A mobile friendly website is essential to offering a seamless experience for existing customers as well as ensuring that no matter where your potential customers are, their reach to you is only a click away.

 

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About Rhea Gaur

Based in India, Rhea Gaur is a former banking professional having worked over 14 years with global organizations such as Standard Chartered Bank and ABN AMRO Bank N.V. She has extensive experience across various facets of business such as service quality, market research, process development and corporate communications. She is currently working as a freelance writer with special interest in topics related to business and economics.