7 Items You Should Always Include in Your Privacy Policy

What’s one crucial item that every web property should include in their Privacy Policy?

 

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

1. Age-Related Issues

Collecting information about minors is particularly problematic, so you need to lay out both any information you collect about your young users and any expectations you have of your users. For example, state whether or not minors can use your website without parental supervision.
- Thursday Bram, Hyper Modern Consulting

2. Personal Information Privacy

Most people are concerned about privacy and how their information will be handled, and for a good reason. Almost anybody you know has had his or her information and privacy mishandled on the Internet at one time or another. Although it may seem like a no-brainer, you should include this information up front, especially during the sign-up process.
- Andy Karuza, brandbuddee

3. Cookie Data

A sophisticated website possesses a series of cookies that track and store users’ session(s) and overall engagement with said website over time. Experienced Web surfers will want to know how these cookies function and what type of data is being extracted from their visits.
- Logan Lenz, Endagon

4. Collected Information

Be as transparent as possible in detailing how users’ collected information will be used. Have a section in the privacy policy titled, “How we use collected information.” Make sure the section includes positive reinforcements like “to improve our site,” “to personalize user experience” and “to process payments.”
- Brett Farmiloe, Digital Marketing Agency

5. Information Usage

The most crucial item for every website’s privacy policy is a clear statement of how the site owner may use the information and whether that usage includes or may include sharing the information with others. Secondly, it should include instructions on how to opt out of email communications and how to prevent the site from sharing personally identifiable data. The cookie policy is third.
- Jay Wu, A Forever Recovery

6. Everything Necessary

Your privacy policy must contain at least five items: the personal information collected, the categories of third parties with whom your company shares the information, how consumers can review and request changes to their information, how your company notifies consumers of material changes to your privacy policy and the effective date of your privacy policy.
- Doug Bend, Bend Law Group, PC

7. A Customizable Privacy Clause

Some enterprise companies will choose not to use a product based on the stated privacy policy. Your company might have a privacy policy that covers 99 percent of all scenarios, but for those few who require something special, let them know that you’re willing to work with them. Make it really easy for them to get in touch with you so they don’t look elsewhere.
- Jim Belosic, Pancakes Laboratories/ShortStack

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About Young Entrepreneur Council

The Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.