Name one tool that you use to monitor your Google rank to make sure that your website is not being penalized.
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.
1. Raven Tools
We like to use SEOmoz. Candidly, we are a lot less focused on SEO than creating great content. If you’re an industry expert and you write great content that people share, it’s a lot more powerful than riddling your site with keywords. SEO has lost a lot of its allure with Google penalizing sites, and it further affirms that quality content is the only way to stay ahead of the game.
- Sarah Ware, Markerly
Moz allows you to create campaigns that can track up to 300 keywords. Moz will report the percentage change for that keyword week over week, so you can see if any efforts are resulting in successes or penalties. You’ll see how many of your keywords are ranking in the top three, first page and whether they’re in the top 50 results for your selected search engines. Moz is the best tool to monitor your rank.
- Brett Farmiloe, Digital Marketing Agency
5. PageRank Checker
PageRank Checker is incredibly basic, but it provides the most comprehensive number: PageRank. You can use this tool to understand the relative strength of your page — or any external site with which you’re considering partnering.
- Aaron Schwartz, Modify Watches
SEMrush monitors ranking changes across the top 95 million organic keywords in Google and Bing. If you sign up for a pro account for $70 per month, you can run campaigns on up to 500 keywords at a time to monitor your rank. It’s slightly cheaper than Moz, which is $100 per month, but with most products, you typically get what you pay for, so I’d suggest trying both. Then, decide for yourself which suits your needs best.
- Matt Ehrlichman, Porch
7. Google Webmaster Tools
These days, Google is completely transparent with the data they are accessing and subsequently penalizing. They use their Webmaster Tools platform to communicate such events with website owners. A good marketer and/or webmaster always stays on top of his crawl stats and site info within the Webmaster Tools dashboard.
- Logan Lenz, Endagon
I use CuteRank to monitor my results. It has not hurt our website from being penalized because the software doesn’t tell Google what website domain it’s searching. The software allows you to see a history and track if the website improved or not. The best part is the cost. It doesn’t require a monthly payment like other keyword tracking tools.
- Derek Capo, Next Step China