Improve Salesforce Productivity With Sales Route Mapping Software

Smartphones and tablets have become vital to the way sales professionals connect with information and data. A 2012 survey by the Aberdeen Group of 250 organizations on best sales techniques revealed that majority of the best-in-class businesses were allowing their sales force to remotely access tasks (71%), view/ edit CRM data (74%) and synchronize calendars/ contacts (89%).

At Small Business Technology we are big fans of tools that enhance business mobility, for example – mobility management softwareremote file access and tools to manage virtual teams; which brings us to the topic for this post – sales route mapping software.

What is sales route mapping software? It’s a software that helps plan the appointment route in the most logical manner.The sales route mapping software recommends the number of clients that can be met during a business day and the most efficient route to be followed between appointments, thereby saving time and improving sales force productivity. In planning appointments, client data can be filtered across important parameters such as previous sales generated per customer, to schedule sales visits in the most productive manner.

Sales route mapping software is also a tool for accessing valuable customer data on the go.  Appointments cancelled at the last minute are an all too common occurrence. With the sales route planning software, your staff can immediately access information on clients in the vicinity that can be met before the next scheduled appointment. With a click of a button, the sales staff can view business potential of these unplanned for client visits, when the clients were last visited, quickly view their website, business hours and even the exact office location. Sales route mapping software such as Badger Maps, also allow users to map information from public data sources on potential customers that may be approached between scheduled appointments for the day. 

Most sales route mapping software are designed to integrate with the company’s CRM  or contact management system.

Three sales route mapping software options

Badger Maps –  Depending on the number of proposed users  you can choose from 3 pricing options, with monthly charges varying from $15 to $35 per user. The commercial and enterprise editions also include a manager view that allows the team leader to view each sales person’s territory, respective customer locations and also remotely communicate a sales call schedule for the day.

Route4Me – Their pricing is based on the number of routes being mapped, versus Badger Maps which is basis number of users. The personal plan priced at $15 a month is for planning up to 25 routes a month and the more popular pro plan at $50 is for planning up to 100 routes a month.

Microsoft MapPoint–  It can be used for defining sales territories, analyzing sales performance and charting routes for sales calls. This software provides offline access to detailed information on streets and highways in the United States and Canada. It also includes information on 2.5 million points of interest such as restaurants, gas stations, ATM’s, hotels, pharmacies etc.  More suitable for larger businesses, the software is priced at $299.99.

All the three sales route mapping software offer a free trial version as well.

Sales route planning software can minimize unproductive travel time for your sales team, improve employee productivity and reduce travel costs. Businesses that are based on fleet-on-street such as appliance repair, pest control, landscaping, appraisers, logistics and medical delivery services can benefit greatly by deploying a route mapping software.



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Rhea Gaur

Based in India, Rhea Gaur is a former banking professional having worked over 14 years with global organizations such as Standard Chartered Bank and ABN AMRO Bank N.V. She has extensive experience across various facets of business such as service quality, market research, process development and corporate communications. She is currently working as a freelance writer with special interest in topics related to business and economics.

4 thoughts on “Improve Salesforce Productivity With Sales Route Mapping Software

  1. Leo Sauermann

    I recommend to look at the sales route planner software portatour:

    portatour optimizes tours by up to 25%, you drive less miles and visit more customers. Features include mapping, route planning, customer management, appointment management, detailled reporting and administration. A unique feature is that portatour can automatically select which customers to include in a route. Customers with high priority are included more often, no customers are forgotten, while also optimizing the driving route.
    There is a 30-day free trial.
    Customer data is imported via Excel or CSV file. portatour can be integrated with Salesforce, Microsoft Dynamics CRM, and other CRM systems.

  2. msniff1623

    I’ve always found mapping to be the “x” factor in Sales. You just have to know where your customers are or you won’t be as productive as you could be. As an sales rep, I’ve tried many sales territory softwares, and by far, Mapmycustomers has worked the best for me.

  3. gary hovere

    Badger Maps has helped me a lot with planning out my territory. Saves a ton of time. I’d recommend it to anyone in field sales.


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