In an age of technology, increasingly fewer things come with any sense of personalization. Everything is set to suit the masses, and it’s often very difficult to find items that reflect your personal sense and style. But any business that is looking to stand apart from their competition and boost revenues may want personalize offerings. This is exactly what Michelle Lease, founder of the Paper Cottage, and her partner Beth Kneebone are attempting to do.
The Paper Cottage is a small business centered on bringing personalization back into communication. Featuring stationary for every occasion, each hosted piece is customizable in a variety of colors and to an extent what it displays. Get corporate memo pads with your company initials on it, or a stamp to ensure anyone knows what business your mail represents. Lease and Kneebone give their touch to every aspect of the business; from the website to the marketing to the sourcing of products that they display.
Personalization is a concept that more small businesses should utilize in this day and age of easily made to order products. Many times a sale can be lost just because a consumer wishes it came in green instead of black. This allows the unique ability of a business constructing a product around a consumer instead of hoping for mass appeal from a static product.
On the opposite site, a business can also seek to gain quite a bit from using personalized items. You create an increase on brand recognition if any outgoing mail bears your name or logo, especially if it’s created on your own stationary. Or you can create that sense of community within the company by using that same stationary for in-house communications.
On the whole, it doesn’t have to be hard to craft that personal touch with communications, and the Paper Cottage is a shining example of that. Whether for business or personal matters, sometimes those extra touches can go a long way.
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