Every business is looking for a way to build a better mousetrap. Wix.com, a company that allows users to create dynamic DIY websites, is trying to do just that with building a mobile website. As I’ve covered before, formatting websites to fit a mobile platform is an increasingly important in this age of smartphones and tablets, and Wix now allows its 38 million users to fine tune the mobile experience of their website.
Wix has been an increasingly viable option over the past few years for building a website. From its drag-and-drop ease to its ever evolving tool set, including Shopify and Google Apps, it continues to work to provide a straightforward experience for making a website. Hundreds of templates and the ability to create an e-commerce website are just a few more of the features that Wix offers. But, like any business that’s still growing, its mobile presence was lacking.
“There are many responsive design solutions out there that work in blocks, scaling and rearranging components based on screen size. Wix, however, is built on flexible layers so we set out to create an infinitely flexible and customizable mobile offering to match and augment the Wix platform,” said Avishai Abrahami, Wix co-founder and CEO. “Our goal has always been to put the power of the web into the hands of our users by providing tools to create and manage a professional and comprehensive online presence. The new mobile solution is the latest addition to the Wix suite, allowing SMBs, entrepreneurs and creative professionals to compete effectively however the market evolves.”
In the U.S. alone roughly 56% of adults own a smartphone, and 35% of Americans over the age of 16 own a tablet computer. With these staggering markets, it’s safe to say that mobile experiences are a large cut of a website’s audience. For many, that means converting a desktop optimized website, but sometimes the end result can fall flat.
Wix converts the desktop website to the mobile platform, and then allows users to fine tune the experience exactly to their liking. Want to change the design around a bit? Wix lets you do that. Want to hide content you feel your audience won’t make use of through a mobile platform? Wix lets you do that, too. The Wix mobile offering adheres to critical web and mobile best practices including a single URL structure across versions, a single source code, and a single source of content. Not only are these best practices great for SEO, they also make it easy for Wix users to maintain and manage their web presence, desktop to mobile, from a single location.
Short of hiring a web designer for your business to painstakingly (and in all likelihood, expensively!) create your mobile experience, Wix can be a handy alternative to creating both an online and mobile experience to fit the needs of your business. Have you optimized your website for the mobile user? If not, what are you waiting for?!