Rich Matsuura, Director of Seller Protection at ebay, gave me a few minutes of his time at the ICE Retailer Conference in Atlanta, GA to discuss how to sell better on ebay and online, in general. The seller protection division of ebay is charged with delivering great buyers to their customers and policing the buyer community . They create policies that set the right expectations to buyers and policies for sellers, to create a better marketplace for both sectors.
In this interview, Rich recaps the evolution of ebay and also shares with us two tips to how you can sell better online, regardless of the platform you are selling on, including creating a great description and offering amazing customer service.
You can listen to the full interview below or click here.