ToutApp Adds New Features That Help Boost Sales Efforts

For small businesses that engage in sales efforts, there’s no shortage of apps to help organize, manage, and improve your efforts. ToutApp, a San Francisco-based software solution that has been in business since 2010,is competing for those small business dollars, promising a full suite of solutions that can help sales professionals easily initiate and track communications across different e-mail platforms, which helps to boost sales efforts.

Earlier this year, Tout released a newer version of its app with improved e-mail functionality to make it easier for sales staff to follow up with prospects. These improvements include an improvement in presentation tracking for Gmail and Outlook, giving sales personnel insight into the actions being performed at the other end of an e-mail. Did a prospective client open your e-mail? View the presentation? With these new updates, sales staff will be more likely to have this information.

“We’ve revamped our Gmail and Outlook plugins to be faster, more reliable and include scheduling and presentation tracking,” the company announced in a news release about the improvements.

This tracking also extends to a company’s website, letting businesses see how many clients clicked through from a specific e-mail. But thanks to the updates, businesses will also be able to see customer actions on a website, including how many of those customers purchased a product or signed up for your e-mail newsletter.

Updates aside, e-mail tracking is one of several reasons ToutApp is a great choice for any small business sales team. ToutApp turbo-charges a sales team’s e-mail inbox, providing reminders when a lead needs a follow-up. With ToutApp’s lead scoring feature, sales staff can prioritize leads, which will ensure sales teams follow up with those who are most likely to close.

Many small businesses are excited about ToutApp’s template feature, which allows them to create templates for communications that are sent often, rather than typing the same e-mails repeatedly. With detailed information about previous communications, sales staff can also have all the information they need as they make that call or e-mail for better success.

With plans starting at $30 per month, ToutApp is within the reach of many small businesses. Unlike other apps, ToutApp provides the vast majority of its features in its cheapest plan, with only reporting and analytics, template sharing and collaboration, and logo and domain branding requiring an upgraded plan. To take a personalized tour to determine if ToutApp can work for you, the company recommends businesses contact one of its “Happiness Officers” for more information. Or you could try the app out using its free 14-day trial to determine if it works for your organization. Visit to learn more.

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Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

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