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Why Postal Mail Marketing Is Not Dead! (Video)

In this day and age of small business marketing everyone seems to be focused on digital and social marketing techniques in order to reach a larger number of people for a much lower cost. While this can be an effective way to extend your brands reach, mail marketing, if done correctly, can be a much more effective way of reaching potential customers. Here’s why postal mail marketing is not dead!

I recently received, in the mail, a small package from DIY website builder, Jimdo. In this package was a hand written note, a small Jimdo screen cleaner and a mini pack of gummi bears. Check out my video about this here, or watch below to see why this package had successful effects on me and why I’ll remember them much differently than the other providers in their category.

 

 

I’ve recently heard a lot of stories about other companies who’ve achieved great success with mail marketing campaigns. The guys at Iron Tribe Fitness shared the success they had with a mail marketing campaign to potential customers at a recent event we held on NYC. As Forrest Walden, CEO and Founder, noted to the group, “you have to find a creative way to get past all the ‘junk mail’ so they open your package”. Iron Tribe did this by sending a small mailer that included a spy glass with it’s marketing information. The fact that the recipient knew the package contained something moved it immediately to the ‘must open – I’m intrigued’ pile and the response they received was huge.

As Seth Godin said at another recent event in NYC, “Be Weird!”. Effective business marketing is sometimes about being weird and thinking outside of the box to come up with something creative that ‘sticks’ with whomever you are marketing to. Ultimately what you are trying to achieve is being that one company that they think about when they are ready to make a purchase. Mail marketing can have that effect – so don’t bury it just yet!

 

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

4 thoughts on “Why Postal Mail Marketing Is Not Dead! (Video)

  1. avatarAlfred Poor

    Great video, Ramon. I especially like the “fence” analogy; when a prospect thinks about a service that I offer, I definitely want them to think of me. I do content marketing and am actively establishing a position as a thought leader, but the “fence” concept helps pull all those activities together.
    Oh, and by the way, I’m sending out a stack of postcards today myself. The USPS remains one of the marketing world’s great bargains.

    Reply
  2. avatarMissDetails

    Great post Ramon. I think that real life engagement is so important even if the company is online or digital. Challenging the norms of what everyone is doing these days makes a memorable impression. Snail mail, bulky mail and hand written notes are opened more than email. I agree you need to make a fence and cover all the bases both online and offline if you want to be the brand people keep top of mind.

    Reply
    • avatarRamon Ray

      Missdetails I really appreciate you taking the time to comment. Please share more anytime.

      sent from my phone

      Ramon Ray
      Editor and Technology Evangelist
      Smallbiztechnology.com
      @ramonray

      Reply

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