Lessons from eBay: How Easy Shopping and Fast Buying Are Recipes for Success

You find some common things with the top online retailers. They make it easy to shop and find things on their web sites. They make the speed of delivery as fast as possible. eBay has some new features we can all learn from.

For example, in the “old days” your vendor delivered your package and you HOPED you were around to receive it, to save the hassle of having to go pick it up from the courier’s office. Now, smart retailers, like eBay let YOU have pretty tight control of your shipping time.

Check out eBay’s upgrades and see what you can learn for your OWN business.

New Marketplace Experience

 eBay is blending the dependability of search with the inspiration of browse for its 124 million active users by introducing the following features:

  • Collections: groups of products that have been hand-selected from eBay’s more than 500 million listed items by expert curators, eBay buyers, and sellers
  • Curators: top trendsetters across a variety of interest areas, who create beautiful collections on eBay to help easily connect you with items you’ll love
  • Follow: a simple, one-click way for you to personalize your feed by following the collections, curators, eBay users, and interests that inspire you
  • Profiles: a customizable page – for both buyers and sellers – where you can share information about yourself, the collections you’ve created, and the interests, collections, and people you follow
  • eBay Today: a new page on eBay that helps you easily discover the very best collections of items on eBay, selected daily by eBay’s Chief Curator and Editorial Director

 To learn more about eBay’s new site features, please visit ebay.com/followitfindit.

Local Commerce

Last October, eBay introduced eBay Now, a service available through iPhone, Android and desktop web that allows shoppers to have products from local stores delivered in as little as an hour. eBay Now is one element in a larger strategy to advance eBay’s capabilities in local commerce, and help retailers take advantage of technology to reach more customers and increase sales.

“Today, approximately 75 percent of what people buy is local, found within 15 miles from their home,” said Wenig. “Traditional retail isn’t going away. But it is transforming, and that creates enormous opportunity within the $10 trillion total commerce market.”

eBay’s new local commerce initiatives include:

  • eBay Now: The company plans to expand the eBay Now service to 25 markets by the end of 2014, including major metro areas in North America, including Chicago today and Dallas later this year, and select international markets, including London in early 2014.
  • Shutl: The company has announced its agreement to acquire Shutl, a marketplace that uses a network of couriers to deliver local goods that same day.  The company believes that the acquisition of Shutl’s technology, talent and expertise will help eBay to reach its goal of expanding its local delivery capabilities.
  • In-Store Pickup: In keeping with eBay’s commitment to enable shoppers to choose how, where and when they receive purchases, customers can also now buy online at eBay.com and pick-up in local stores. This service is available today for Toys “R” Us and Best Buy, with more retailers coming soon.
  • Scheduled Delivery: Soon, eBay will be releasing scheduled delivery for eBay Now, enabling customers to buy something on their mobile phone, pick a time that works for their schedule, and have their items delivered to them then.
  • Now on eBay.com: The company also plans to offer eBay Now same-day delivery for local goods on eBay.com, bringing the speed and convenience of eBay Now to cities where the eBay Now service is live.

For more information, images and video related to this announcement, please visit eBayInc.com.

avatar

About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook