Small businesses, with limited resources available, are always looking for a better, more economical way, to run their business. One major expense most small business face is marketing. The expense of hiring a dedicated marketing specialist can bust the bank, but creating your own material has never been easy. Well, one company is looking to change that and offering a new kind of design app just for small business.
Lucidpress is a web-based design app that allows you to create digital and print content through your browser on a desktop or tablet. The app has been designed by Lucid Software and has been launched in beta, marking a new step in cloud computing and design.
The new app is described as a “collaborative” tool, allowing the user to avail of several design functions to create marketing content such as advertisements, brochures, newsletters, magazines and photo books.
“As a company, Lucid Software is about building the next generation of collaborative graphical content creation applications,” explains company CEO, Karl Sun. “One thing that you’ve been noticing is a lot of the applications are just text based. They’re form based, they’re productivity to get your accounting done or Salesforce kind of thing. Technologically speaking, there’s not been a way for you to build great graphical solutions online so that’s what our company is about.”
Sun goes on to explain, “It’s meant for someone, who is not a professional but a lay-user, to easily create print marketing materials if you want,” says Karl. “But at the same time it lets you create really interactive and engaging digital content, stuff that you can publish to a tablet or to a desktop.”
The ability to create dynamic digital and print marketing materials can be a huge cost savings for any small business. Lucidpress has eliminated the steep learning curve of professional layout programs, allowing users of all abilities to jump in and start creating high-quality, aesthetically pleasing material. Their collaboration tools allow multiple team members to work on projects and leave feedback with responsive comments, which allows many to work on the page at one time.
Currently the app is being offered in beta for free, as a means to draw people into using it. “There’s going to be that premium model where people use it, engage with it and then at some point they say, hey this is really useful, I’m willing to pay ten bucks a month or whatever it is. Part of this beta period is improving the product and working out the kinks. Frankly, part of it is asking customers what are you using this for,” says Karl.
This differs from the older model where a program was simply put on sale and people that needed it were expected to pay for it upfront, often at very high prices. It was a model that served the likes of Adobe very well for a long time but now with the stature of cloud computing, services like their Creative Cloud are at the fore. Proving your product is worth the cash is the model now.
Lucidpress is available now to use and joins a market that is growing with other web-based design applications. Australian company Canva is a new start-up, launched just in recent weeks that also offers drag and drop design functions on the web. As developers listen to the needs of small businesses and work to offer solutions that tap into their pressure points, we’ll more than likely see many more of this type of product coming in the months ahead.
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