David Chen, CEO of do it yourself website design company Strikingly (www.strikingly.com) knows a good web site when he sees it. Here’s his top 5 mistakes that he sees so many web sites make.
TOO MANY CLICKS:
Traditional websites ask people to “click around”, but clicking is the most unnatural experience to the human brain. Every click requires the page to refresh, leaving your audience with a complete white screen for half a second.
NOT EASILY UPDATED:
If you’re required to pay an outside company to update your website, the costs will add up, and you may even be left without access to important files. You need to have a way to update your site yourself without having any technical knowledge.
SO UGLY ON MOBILE THAT IT HORRIFIES USERS:
Websites should not only be accessible on mobile, but also offer a completely different and beautiful experience.
Most business websites don’t explain what they actually do in a simple way. Too much information is boring and time consuming. Encourage people to take action and click through quickly, with clear wording that’s not confusing.
MUCH TOO MUCH CONTENT:
A screen filled with text might make a website look “full” but it’s not easy on the eyes. Have a few bullet points that get the message across, and pair that up with multimedia content.