Smart Hustle Magazine - join the community and get your FREE subscription. Click here to join!

Bad Online Reviews About Your Business? Four Things NOT To Do

We all know that movie reviews are wrong – they most always are. However, we do know that when someone posts a bad comment about your business, product or service on a review site, it’s NOT good.

When you get several bad reviews or low star ratings things get worse worse. Many people DO look at online reviews before buying – reviews do impact if people do or do not buy from you.

However, there are a few things you should NOT DO, based on an analysis of thousands of local businesses featured on the Locality.com platform. Locality is a web site which helps consumers compare prices, hours, and reviews on all of their favorite local services (like haircuts, massages, and oil changes).

Locality CEO Jay Shek developed a list of four crucial mistakes that small business owners frequently make when responding to negative online reviews:

MISTAKE 1: POSTING FAKE POSITIVE REVIEWS
Local neighborhood guides often have red flags in place to find out when a business owner posts fake reviews. Don’t run the risk of being publicly shamed. It’s not worth it.

MISTAKE 2:  OVERREACTING
Negative responses, finger-pointing, and customer-blaming is a quick way to turn a bad online conversation into really bad buzz that hurts your bottom line. Instead, be constructive and find a solution.

MISTAKE 3:  BEING TOO PASSIVE
Ask your loyal followers to review you online. Target red flags in customer service and nip them in the bud before they find their way to a review.

MISTAKE 4:  KEEPING THE CONVERSATION ONLINE
Don’t get stuck online — move the conversation offline. Contact the customer behind the negative review, hear them out, and offer a positive solution.

Want to encourage GOOD reviews about your business.

1. Just ask for them – good customers will gladly give you reviews.

2. Ensure you point your customers to the places online (and offline) they can use for reviews.

avatar

About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

2 thoughts on “Bad Online Reviews About Your Business? Four Things NOT To Do

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>