Jab, Jab, Jab, Right Hook by Gary Vaynerchuck is the MUST READ instruction manual for understanding social media and using it as an asset to grow your business.
We know that content is important. But content alone IS NOT going to turn the dial into your success in using social media. You must ensure that your content is relevant to your audience.
There’s one more that’s really, really important- and Gary writes about it in Jab, Jab, Jab, Right Hook. Ensure that the content you publish on social media is appropriately to the network it’s being published on and the hardware. If you’re posting something about your cupcakes make sure it looks good on Instagram and not just a 22 inch flat screen LCD monitor. Know what I mean?
Buy Jab, Jab, Jab, Right Hook, digest it and take notes. Buy another copy for a friend.
Here’s my review of the book on Youtube and below