Why Creating a Digital Storefront is Crucial for Your Small Business

Why Creating a Digital Storefront is Crucial for Your Small Business

by Ethan Conley, Name.com 

After a record-setting Cyber Monday, it’s clear that people know they have a ton of shopping options. Whether they typically make purchases online or in-store, consumers are going online to see what competing businesses have to offer. That’s why establishing an online presence is so critical, especially for small businesses.

The benefits of having an online storefront are obvious: It’s a great opportunity to grow brand awareness and increase revenue. But a lot of small business owners shy away from going online because they think a website will take too much time to set up and maintain, or they think they simply don’t have the skills to make it happen.

Let’s break down those misconceptions.

You don’t have to be an expert web designer to register a domain name and give your business a home on the Internet. After you register your domain, there are tons of fast, simple solutions for getting your business online. A few examples:

  • Forward your domain to a social media account, like Facebook or Twitter
  • Create a simple site using WordPress, Tumblr, or another blogging platform
  • Forward your domain to your YouTube or Vimeo channel
  • Create a branded email address, like yourname@yourcompany.net or .com

Getting online shows that you’re legitWith minimal time and effort, you can at the very least provide a space online for customers to find your email address, physical address, phone number, store hours, and any other important information about your business.

According to research from Verisign, 65 percent of small businesses with an online presence said they created a company website because it makes their business look more credible. Sixty percent of small business owners believe a website is critical for a company’s success. Regardless of the domain extension you choose, having a dedicated, easy-to-find address that accurately represents your brand is important for giving prospective customers an easy way to find you.

Whether you have the time and money to invest in an extensive online presence, or simply want to ensure that potential customers can find you online with plans for online expansion beyond the new calendar year, take control of one of your most important marketing tools and establish your domain name. We can help you own your piece of the Internet at Name.com.

For more information about all of the findings from the Verisign research, read the report: Benefits and Barriers of Bringing a Small Business Online: Perspectives From Global Small Businesses.


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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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