Are you getting inundated with Holiday sales emails, Happy Thanksgiving emails and the like? I am.
Guess what happens?
Readers get flooded with emails from you and 99 other retailers. Retailers they’ve never heard of, or shopped from once about 11 months ago.
All these emails come in like a flood and buried email recipients unsubscribe – or at least I do.
Instead build a relationship with your customers during the way and build up anticipation during the Holidays.
When YOUR email comes – it won’t be seen as one email in an avalanche of many. It’ll be anticipated.
One more thing – when you send your email – send an email that’s packed full of useful information for your customers (or prospective customers).