I was reading about AT&T’s offer to give $450 in credit to T-Mobile customers who switch. You can read the full article in the NY Times here.
AT&T and T-Mobile are in a dangerous price war – where all that matters is money. Not customer service, not product quality (every carrier sells the same phone), not perks or benefits.
There’s two sides to this issue – beyond the obvious.
First, you’re a service provider, of some sort to your customers. Right?
You provide them with cup cakes, legal services, dog walking, design services or one of many other products or services.
However, if you’re JUST a service provider this means that something as “simple” as a better price from the competition might cause them to switch.
Here’s five ways to never have to worry about the competition:
- wowing them with great customer service
- being proactive to their needs
- always looking for ways to help them GROW their business (or solve their pain) beyond what they’re paying you for
- are you willing to sacrifice short term cash for long term, profit building, relationships
- are you proactively asking them – what MORE can you do – the competition will never get your customers.
What about the vendors YOU buy from.
You must demand that your relationship with them be more than you sending them a check every month. You must insist, that they offer you VALUE way beyond the “widgets” you’re buying from them.
Who do you want to be? “Just another telephone company” – or a company that has an engaged relationship?
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