Book Review: “Made to Stick” by Chip Heath and Dan Heath, Show Us Why Some Ideas Survive and Others Die

Ever wonder why certain ideas survive and others die? “Made to Stick” by Chip Heath and Dan Heath show us exactly why certain ideas stick and why others just fade away.

The book explains how simplicity and emotion play a part in the success of ideas and how you, as a small business owner, can use these strategies to get your ideas to ‘stick’.

Check out my full video review here, or watch below:




About Tim Ray

I'm a college student, lover of sports, avid basket ball player and more