Facebook advertising is getting better and better reports the New York Times. The key to better advertising in any medium – social, bill board, magazine, etc – is to know your target audience, be able to target that audience as granular as possible and measuring the metrics of the advertisement’s success (or lack thereof).
Little Passports, a children’s education company spent $30,000 on Facebook advertising in one month, and generated $130,000 in revenue that same month, reports the New York Times.
“The tracking pixel is one of several changes Facebook has made to its advertising tools in recent months. Advertisers can now specify objectives like increasing traffic to a website, encouraging more “likes” or converting more sales. They can choose whether their ads appear in Facebook’s “news feed” or in a column on the far right of its pages. And they can target demographics they want to reach more precisely.”
If you have not tried advertising on Facebook, or found your results not so great – consider trying it again. But before you do any advertising ensure you know your target audience and that your advertising copy is well crafted.
Check out tools such as GroSocial which can help you capture leads and gamify the engagement experience on Facebook. Amazon.com best seller, “The Facebook Guide to Small Business Marketing” is something you might want to consider as well. Finally, just capturing leads or generating “likes” is not enough. You’ve also got to nurture and continue to engage with your prospective customers and customers – only a CRM tool can do that. Check out Infusionsoft (all in one sales and marketing CRM software for small business) for help with that.