Would You Spend $30,000 on Facebook Advertising. Here’s One Business’ Story

Facebook advertising is getting better and better reports the New York Times. The key to better advertising in any medium – social, bill board, magazine, etc – is to know your target audience, be able to target that audience as granular as possible and measuring the metrics of the advertisement’s success (or lack thereof).

Little Passports, a children’s education company spent $30,000 on Facebook advertising in one month, and generated $130,000 in revenue that same month, reports the New York Times.

“The tracking pixel is one of several changes Facebook has made to its advertising tools in recent months. Advertisers can now specify objectives like increasing traffic to a website, encouraging more “likes” or converting more sales. They can choose whether their ads appear in Facebook’s “news feed” or in a column on the far right of its pages. And they can target demographics they want to reach more precisely.”

If you have not tried advertising on Facebook, or found your results not so great – consider trying it again. But before you do any advertising ensure you know your target audience and that your advertising copy is well crafted.

Check out tools such as GroSocial which can help you capture leads and gamify the engagement experience on Facebook. Amazon.com best seller, “The Facebook Guide to Small Business Marketing” is something you might want to consider as well. Finally, just capturing leads or generating “likes” is not enough. You’ve also got to nurture and continue to engage with your prospective customers and customers – only a CRM tool can do that. Check out Infusionsoft (all in one sales and marketing CRM software for small business) for help with that.

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

  • cynthia kocialski

    There are always proof points of something working. So yes, it’s possible to generate $130K for $30K in ads. However, I’d like to impart another story. One marketing firm was touting that a well-known client generated $30K in sales from a $75 Facebook ad campaign. What they didn’t point out was that this was one $75 trial ad in a long series of experimental ads over the course of a month – and the other ads didn’t have the success of this one. Second, the didn’t include the cost of hiring their marketing firm to design the FB ads and conduct all the experiments. So if the total cost of generating that $130K was truly just $30K, it’s great, but is that the whole story?

    • http://Smallbiztechnology.com/ Ramon Ray

      Cynthia wow, very very insightful… And you are so right