Can RebelMouse Energize Your Social Campaigns?

By now, the word is out. Social media is the way to publicize your events, products, and services. It’s effective. It’s free. Everyone is doing it.

Unfortunately, that creates a dilemma. With so many marketers now flooding social media sites with their messages, making yours stand out can be a challenge. Social media users are learning to breeze right past blatant marketing attempts, so it’s important that your message be fresh, engaging, and customer oriented.

 

Innovative Tools

The good news is that software providers realize this demand and have stepped forward to offer solutions. RebelMouse is one of those providers. With a free account, businesses can add up to three administrators and enjoy many of the app’s features. RebelMouse creates a “social media front page” for users, aggregating a variety of one social media profiles onto one page.

Social media management dashboards are nothing new. HootSuite and Buffer both offer social media management services, but RebelMouse promises a level of customizability not previously seen in social media dashboards. The app’s design takes a cue from today’s visual-based nature of social media, using imagery to allow users to create a layout similar to the bulletin boards they set up on Pinterest.

Easy Posting

But the question isn’t, “How can I read my social media posts more easily?” For businesses, the question is, “How can I more easily market using social media?” These dashboard services offer businesses the ability to post to multiple sites at once, which saves time. But there are other factors, as well.

As a business, you’ll benefit from being able to create and share your own RebelMouse page. On this page, you’ll display your own social media posts, as well as content you’ve curated from a variety of sources. This feature is how businesses will improve their search engine visibility, as promised by RebelMouse on its website. There is nothing built into the app itself that increases the search engine visibility of the posts placed on Facebook, Twitter, LinkedIn, or other social media sites.

Downsides

One feature HootSuite has that RebelMouse appears to be lacking at the moment is the ability to schedule posts for a later date. This is huge to many marketers, who are now operating using content calendars where posts are time-delayed to promote product launches, big events, and more.

For those wanting enhanced analytics, RebelMouse offers that, as well, but users must upgrade to the “Prime Time” plan, which runs $500 or more per month. This plan also includes faster feed processing and enhanced brand control, although the site isn’t clear on what those features actually are. This feature uses Google Analytics to show how your RebelMouse page is appealing to your customers.

Businesses have nothing to lose in trying out RebelMouse’s free plan. Setting up a page is easy and it adds yet another website that can increase search engine visibility. However, at $500 or more a month, the paid plans with RebelMouse seem high, especially considering competitors’ plans include analytics at a much more affordable rate

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Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

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