Home Depot Had No Ice Salt. 7-Eleven Did. Lessons In Small Business Customer Service

I was looking for “ice salt” to prepare for the coming snow this weekend. As happened a few weeks ago, Home Depot, Shopright and other big box retailers had no salt.

I went to 7-Eleven, as I did last week, and they had lots of salt.

The franchise owner told me that he knows his customers and works hard to ensure he has in stock what they need.

Why can’t big companies do this more consistently, especially for items that are in high demand at only certain times – like salt – days before a snow storm?

Step number 5 of Infusionsoft’s (all in one online sales and marketing small business software) Lifecycle Marketing is “deliver and delight” . If you delight your customers – they’ll always come back for more and tell others about you too!

I speak about this in a short video below or here – http://www.youtube.com/watch?v=LSXjJtiUZaw

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook